Ru leads customer experience, service design, and research at esure Group, championing omni-channel service innovation as part of a transformative multi-million-pound insure-tech program.

With over 25 years of experience in digital transformation, Ru has had the pleasure of working with a diverse range of public and private sector organizations, from household names to emerging innovators.

He’s collaborated with brands like UEFA, Royal Society, City & Guilds, Organix, Claridge’s, TFL and the Department for Education, helping to create impactful, user-centered service experiences.

A natural problem solver, Ru is passionate about turning complex challenges into simple, meaningful solutions through service design, co-creation, and user research.