About Rosenfeld Media

Our Company

We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.

As UX becomes mission critical for more industries, organizations, and people, we expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design. Here are the ideas that are driving Rosenfeld Media:

We don’t publish books; we publish expertise.

We started with books, expanded to teaching and consulting, and continue to explore new ways to get you the best UX expertise. We’re format-agnostic; we just want to make sure you have what you need in the ways you need it.

We try to make sense of user experience.

User experience is an overwhelmingly large, dynamic field. Like you, we’re trying to make sense of it. Identifying experts and publishing a library of books is our effort to define user experience and make its incredible value more accessible for you.

We take our own advice.

We’re very serious about the experience we deliver to you—from our highly-rated customer service and award-winning book covers, to the value of our Twitter feed, and even the experience of the UX bookmobile we push around at conferences.

We want to be an indispensable part of the conversation.

The best outcomes are driven by discussion, not monologue. Regardless of its format, we strive to make our expertise generate momentum in the user experience community’s dialogue.

We do what we do by staying small and nimble.

What it means to be an expertise-centric business is different from what it was five years ago—and from what it will be in five years. We see ourselves as infrastructure—and just enough—to make sure the best UX expertise gets to market in the ways that make sense today.

We don’t do things a certain way because they’ve always been done that way.

It’s become incredibly easy and inexpensive for organizations to experiment, make mistakes, and learn from them. So there’s no excuse for being held hostage by legacy systems and thinking. We’ll keep trying out new ideas so we can do our best at providing UX expertise.

We’re truly convinced that good UX will make the world a better place.

User experience humanizes technology and information—and Rosenfeld Media helps people all over the world create better user experiences.

Our Team

Staff

  • Lou Rosenfeld

    Publisher

    Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing). Lou spent most of his career in information architecture consulting, first as founder of Argus Associates and later as an independent consultant. He co-founded the Information Architecture Institute and the IA Summit. And he does know something about publishing, having edited or co-authored five books, including the IA “bible,” Information Architecture for the World Wide Web, and Search Analytics for Your Site.

  • Ed Rosenfeld

    Ed Rosenfeld

    COO

    Ed Rosenfeld is a principal in and COO of Rosenfeld Media.

    Ed is a serial entrepreneur and expert in helping family and other closely-held businesses achieve profitable growth and transitions. From an early start in businesses, including selling seeds and Fuller Brush door-to-door, Ed moved up to furniture rental and retail, real estate investing, investment management, and consulting with manufacturers, real estate, retail, metals, and media companies on innovation, profitability, growth and taxation. Along the way he spent 15 years as CEO of the Rosenfeld family business, which was sold to Berkshire Hathaway in 2003. He is a Black Belt in Innovation Engineering, which is based on lean manufacturing principles, and has taught entrepreneurship at Rutgers University. Ed graduated from Columbia University with degrees in Anthropology.

    He is pleased to be working with Rosenfeld Media’s smart and motivated team members, and is having a wonderful time meeting interesting and empathetic members of the user experience design community.

  • Karen Corbett

    Karen Corbett

    Operations Manager

    Karen has provided the highest level of service to Rosenfeld Media’s customers since coming on board in 2008; if you’ve ever needed help with an order, it’s likely that Karen has taken care of you directly. As she’s helped the company grow, her own role has expanded; she is now responsible for ensuring that all of our non-editorial operations run smoothly. Karen has worked in both the financial and legal services industries, as well as in theatrical stage management. She has a Masters of Science degree in Information Management from Syracuse University, and has been organizing information and people her entire life.

  • Adeline Jessica Crites-Moore

    Adeline Crites-Moore

    Associate Director of Marketing

    Adeline Crites-Moore, Associate Director of Marketing at Rosenfeld Media, handles social media, event marketing and promotion, and online advertising for the company’s three lines of business.

    Prior to joining Rosenfeld Media, Adeline was responsible for social media and online marketing at D’Artagnan, a specialty food purveyor that sells to restaurants across the country, including every Michelin-starred restaurant in NYC.

    Adeline has been a featured restaurant expert in Connecticut Magazine’s “Experts’ Picks” issue since 2015, and was named a “Top Instagrammer to Follow” by the Connecticut Post. She was a regular guest on 95.9’s morning show “First Thing Fairfield County” where she discussed social media trends.

    A graduate of Hamilton College, Adeline holds a degree in Philosophy, with a double minor in Environmental Studies and English Literature. Find Adeline on Twitter and Instagram.

  • Phyllis Imbriale­­­­­ Headshot

    Phyllis Imbriale­­­­­

    Full-Charge Bookkeeper/Office Administrator

    Prior to joining Rosenfeld Media, Phyllis Imbriale­­­­­ hung her hat at Carr Securities Corporation, a value investing financial securities firm following the principles of Benjamin Graham. In her twenty-year tenure she served loyally in various capacities achieving the position of Financial Controller. Her time there brought her tremendous professional and personal growth.

    She earned a B.S. in Accounting at Brooklyn College and enjoyed her course of study immensely.  Actually, it was a match made in heaven because accounting is a practice of balance and it’s natural for her to want to find the balance in all things.

    Her greatest privilege has been watching her children grow. And, she instantly becomes happy whenever she hears Karen Carpenter sing Top of the World.

    She is glad to be part of Team Rosenfeld.

  • Michelle Kaplan

    Director of Business Development

    Michelle has over 15 years’ experience in providing integrated advertising solutions to industry influencers in companies of all sizes in the fine art, housewares, travel and fine jewelry verticals. She has also provided SEO and SEM digital advertising solutions to businesses throughout the Midwest and Northeast US.

    From off-the-shelf to highly tailored solutions, Michelle has worked closely with a wide variety of clients through her tenure at The Nielsen Company, among others, helping them differentiate their corporate brands and services in competitive markets. She can be counted on for her knowledge, skill, interest and formidable ideas that help executives grow their businesses.

  • Marta Justak

    Managing Editor

    Marta graduated from Duke University with a liberal arts degree, double-majoring in U.S. History and Comparative Area Studies (Far East and Latin America), which gave her a solid background for her future career in publishing. She’s worked in all facets of the media, including television, radio, newspapers, magazines, and books—mostly as a writer and editor, but also as an associate publisher and literary agent.

    Marta has been a book packager for the past 13 years producing books for publishers, which involves working with authors to write the book and supervise development editing, copy editing, layout, design, proofreading, and indexing. She has produced hundreds of books, including children’s books for Grolier, as well as a multitude of computer and business books for such well-known companies as Thomson, Pearson, Wiley, Elsevier, Macmillan, Cengage, Peachpit, and Rosenfeld Media.

  • Andrea Nunez

    Andrea Nuñez

    Database and UX Manager

    Andrea is our Database and UX Manager supporting the Sales and Operations teams with market and user research as well as customer relationship management for all things sponsor and conference related. Before joining the UX field, she conducted ethnographic and social research for public health campaigns and labor rights ordinances in Miami. She holds a Master of Arts in Anthropology from Florida International University. Outside of Rosenfeld Media, Andrea provides user research to software startups and non-profit organizations.

Community Curators

  • Lou Rosenfeld

    Publisher

    Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing). Lou spent most of his career in information architecture consulting, first as founder of Argus Associates and later as an independent consultant. He co-founded the Information Architecture Institute and the IA Summit. And he does know something about publishing, having edited or co-authored five books, including the IA “bible,” Information Architecture for the World Wide Web, and Search Analytics for Your Site.

  • Kate Towsey ResearchOps

    Kate Towsey

    Advancing Research Community Curator

    Kate Towsey has been a consultant specialist in ResearchOps for more than half a decade. The instigator of the ResearchOps Community and the #WhatisResearchOps initiative, she’s been instrumental in amplifying and shaping the conversation around this emerging practice. Originally a content strategist, she’s known as the researcher of user researchers and has designed and delivered labs, participant recruitment services, research panels, media archives and research communications for large organizations. Kate now walks the talk as Atlassian’s Research Operations Manager in Sydney, Australia, where she’s building out a team and delivering a seamless ecosystem to support people who do research.

  • Uday Gajendar

    Uday Gajendar

    Enterprise Experience Community Curator

    Uday specializes in “next-gen” innovation projects and “three-in-a-box” product development with business and engineering leads. He also regularly writes for ACM Interactions and speaks worldwide on design topics at SXSW, UX Australia, IxDA, Midwest UX, and other venues. You can read Uday’s thoughts on design at his blog and on Medium.
  • Alison Rand

    Alison Rand

    DesignOps Community Curator

    Alison Rand is a Design Operations leader whose work combines strategic design and personnel management systems with project management expertise to enable design at scale. Currently Senior Director, Head of Design Operations at InVision. Prior to this role she was Head of Design Operations at Automattic working with John Maeda, Director of Program Management at frog and Director of Program Planning at Hot Studio (acquired by Facebook). Her passion is to create cross-disciplinary teams and environments with operational structures that enable them to pursue the best creative work of their lives.

For Event Organizers

If you organize community events—whether a huge annual conference or an informal meetup at the local bar—you’re one of the true heroes of our field. May we help by being an in-kind sponsor for your next community event? We help over 100 UX-related and other events each year by:

  • Providing complimentary copies of our books—ideal to raffle off at your event, or use as registration incentives, or reward volunteers
  • Offering a custom discount code—good for 20% off any of our books—to share with your event’s attendees

Sound good? Just complete this brief form, and we’ll take care of the rest. Or contact us with other ideas or suggestions.

 

For Book Clubs

Help for Book Clubs

For more reasons than you can shake a stick at, we adore book clubs. And we’re thrilled when a club selects one of our books to read and discuss.

If you’re a book club organizer, please let us help! Get in touch and we’ll:

  • Send you a code for a whopping 30% discount for you to share with your book club members
  • Send you a complimentary copy of the book (paperback and ebook versions to US-based clubs, ebooks only outside the US)
  • Cajole (if you like) the author into joining the discussion via Skype or equivalent; they’re usually quite willing!

Please complete this short form so we can help out. And let us know if there’s anything else we can do to help.

For Prospective Authors

Writing a Rosenfeld Media Book

Thanks for thinking about writing a book with Rosenfeld Media! We’re a small publishing house that collaborates closely with its authors to develop and promote books on user experience design and related topics. We typically publish between four and six books annually, and we lavish each title with tender loving care throughout the processes of writing, production, and promotion.

Writing a book is a difficult, time-consuming, and occasionally painful undertaking. Even proposals are a lot of work! So, like the rabbis who turn away prospective converts at least twice before saying yes, we’re going to encourage you to give this a lot of thought before committing. Start by asking your loved ones if they can cope with having quite a bit less of you in their lives for a good year or two. Then, before you do anything else, read the rest of this page.

What We’re Looking to Publish

Most of our books cover user experience design principles, tools, and methods. UX is a broad field that synthesizes ideas from many disciplines—from architecture to graphic design to human factors to librarianship—with the goal of helping people use and enjoy their experiences with all kinds of products and services. Our UX books teach craft and actionable skills to designers, researchers, writers, and other people who care about delivering great user experiences. These books tend toward practical advice: a rule of thumb is 25% “what and why” content, and 75% “how” content.

As UX is becoming increasingly critical to business success, we recently introduced a new imprint, Two Waves Books, that explores the convergence of business and design. These books make the design world’s big ideas accessible to a growing audience interested in learning more about how design can help them address common personal and business challenges.

In all cases, we emphasize a house writing style of warmth and accessibility. Through the use of plain language and a conversational tone, and an emphasis on stories and examples, our authors serve as “trusted guides” rather than authoritative experts.

Our books tend to be short (our sweet spot is 45,000-70,000 words) and rely on illustrations to make for a more enlightening reading experience. We publish an annual article describing the topics we’re hoping to sign in the coming year. And we prefer topics that are “evergreen”: while some of their examples might be especially current, each book’s principles and frameworks should stand the test of at least a few years’ time.

What We Avoid Publishing

Never say never, but we generally avoid publishing books that are:

  • On topics we’ve already published. We avoid covering the same topics twice; it’s simply not fair to our authors. Please review what we’ve published or are planning to publish and make sure we don’t already offer a book on your topic.
  • Already written. Most publishers love receiving a manuscript that’s “ready to go.” We’re not one of those publishers. We prefer to pool your ideas with ours about the topic, its audience, your research, and the writing and production of the book. If you’ve already written a manuscript, it’s actually more work for us to produce your book.
  • Compilations written by multiple authors. Regardless of how good the editor is at herding cats, compilations often suffer from uneven coverage, voice, tone, and quality.
  • Repackaged blog entries. “Writing short” can be a good way to test your ideas and content in public, and it can get you part of the way toward a full manuscript. But a book is more than the sum of its parts; you’ll still need to make significant changes to your individual entries before they work together as a book.
  • Based on a proprietary process or method. You or your company may do uniquely brilliant work, but will other people be able to repeat it simply by reading your book? Given that you’re the only person familiar with it, will anyone else take the idea seriously?

What’s Different about Our Approach

  • We’re in this together. We work with you from the very start—developing your idea into a proposal, your proposal into an initial draft, and your draft into a beautiful, well-written book. Throughout the process, you’ll work closely with our publisher, editors, and marketers. If you’d prefer to go away and write your book in a garret, we’re probably not the right publisher for you.
  • Research equals promotion. Collaboration goes beyond you and us. We’ll work together to engage influencers, subject matter experts, and the broader community with your ideas with two goals in mind: to help you improve your content, and to give them a sense of and stake in the final outcome. The more people who feel a part of your book’s development, the more who will support and promote it once it launches.
  • We invest, you invest. We assign a developmental editor to each book. They work with you as a writing coach/project manager to get you through the process. And our marketing team works directly with you from development through launch. Both of these things are rare in our industry. In return, we expect you to be an equal partner in creating and launching your book—not just writing it but working hard to promote it.
  • Speak with, not to readers. We want the world to be a better place thanks to your ideas and expertise. So we work with our authors to avoid jargon and other forms of poor communication that can get in the way of our readers learning from our books.
  • We don’t play favorites. Our books receive an equal amount of editorial and marketing support, and all are consistently produced to meet our uncommonly high quality standards. If we’ve signed you, we are about you as much as any other author.

Other Stuff to Know

  • Business terms. We pay royalties twice annually on net sales (the money left over after production and printing costs are covered). Our royalty rates are typically higher than the industry standard. We don’t pay advances.
  • Book formats. Our paperbacks are 6” x 9” (15.24cm x 22.86cm), and are printed on high-quality paper with four-color covers and interiors. Our ebooks come in four DRM-free digital formats: PDF, ePUB (for iPads), MOBI (for Kindles), and DAISY (for people with impaired vision).
  • Distribution. We sell directly via our website and fulfill orders globally. We also sell via Amazon and via retailers and wholesalers that do business with Ingram Publisher Services.
  • Covers. We’re glad to have your input, but the final design up to us. We’ve worked with the acclaimed design team from The Heads of State to develop each of our covers.

What Happens Next

Ready to pitch your idea? Great!

Unless you have a fully fleshed-out book proposal to share, please complete our one-page “pre-proposal” template. It’s short, but it’s not easy: your challenge is to communicate the essence and value of your idea—and your voice and tone—within some tight constraints.

If we’re interested, we’ll work with you to grow your pre-proposal into a more formal proposal (with a writing sample). We’ll ask a few industry experts we know to provide feedback, which we’ll then share with you. If your proposal successfully jumps through all these hoops, we’ll send you a contract. Then the real fun begins.

As you might imagine, we receive a lot of proposals. We do our best to review them at least once per quarter. Please keep that in mind if you don’t hear from us right away. And if you decide to go in another direction, please let us know.