Addressing climate in your UX work can feel out-of-bounds, but this story—and the approach it inspired—proves otherwise.
While helping to optimise a client’s website for performance, James had a eureka moment: realising that if you focus on minimising key user journeys, you create the maximum value for users and the business while minimising your impact on the planet.
Building on that insight, James has developed a simple and practical digital decarbonisation approach that empowers UX professionals to integrate climate-conscious approaches into their everyday work by focussing on minimising the carbon footprint of their highest value user journeys.
Watch this session learn the benefits of minimising and how to use this approach to help them create better user experiences that create the maximum value for the business and our users, while minimising their impact on the planet.
Key takeaways:
- How to use this approach to create space for climate-conscious work in your UX role
- Why minimising benefits people, planet, performance and profit
- Pragmatic methods for achieving sustainable outcomes in real-world projects
- How to decarbonise high-value user journeys by minimising and applying the W3C’s Web Sustainability Guidelines
