Now published: The Design Conductors by Rachel Posman and John Calhoun!

Design Leadership Fundamentals

For UX/Design leaders, the skills that initially helped them succeed are not the skills that will carry them forward. While to be a great UX/design practitioner is to be a remarkable craftsperson and problem-solver, to be a great leader shifts the focus on navigating your context, building trusting relationships, and business-savvy.

In this Masterclass, Peter shares proven leadership strategies, activities, and mindsets that enable you to better advocate for UX/Design in your organization. The class is organized around a series of relationship archetypes that all UX/Design leaders must inhabit:

  • Coach (managing down, getting the most out of the team)
  • Diplomat (managing across; ensuring design’s voice in the process)
  • Champion (managing up; handling executives and stakeholders)

These archetypes are then woven together to lay out the career progression of a UX/Design leader, clarifying how the role changes as you advance in your career, what activities you leave behind, and what new ones you pick up.