Todd Zaki Warfel to write book on prototyping

We’re proud to announce that Todd Zaki Warfel has begun work on a book on developing prototypes. A Practitioner’s Guide to Prototyping will help you quickly flesh out your design ideas, test your assumptions, and gather real-time feedback from users. The book will discuss how prototypes are more than just a design tool, demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

Todd is a founding partner at Messagefirst, where he focuses on design-research for consumer and B2B products. With over 16 years of industry experience, degrees in English, Creative Writing, and Cognitive Psychology, and a background in Product Design, Todd has been fortunate enough to create over 15 industry first products.

Because we envision our books as dialogues, all Rosenfeld Media books are developed with extensive reader input. Each of our books has a dedicated site where you and the author can share information on (and questions about) the topic. Please visit Todd’s book site and subscribe to its RSS feed. The book’s table of contents and an initial content sample are already available, and we’ll be sharing lots of additional content there as the book’s development progresses.

We’re thrilled to have Todd on board, and appreciate any input you can provide him as he begins work on his book. And we appreciate your spreading the word.