Announcing The User Experience Team of One (2nd edition)!

Designing Your Design Organization

As a design organization grows and becomes more complex, designers are spread too thin and don’t feel good about the quality of their work. How best to work within cross-functional teams is unclear. Retention suffers as designers feel ineffective and their career growth isn’t being given sufficient attention. Recruiting and hiring practices aren’t filling roles quickly enough, leaving gaps throughout the organization. Design leaders can’t devote their energy to creative leadership as operational challenges take precedence. The user experience has lost cohesion as more and more isolated teams contribute to it.

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Who this is for

Any in-house design organization with 15 team members or more –  this workshop is great for the whole team – junior, mid-level, seniors, and leadership.The first half of the workshop benefits from having product management and engineering leadership in the room, too. The second half goes into managerial and professional development matters specific to designers.

What you’ll learn

This workshop provides a framework for shaping your design organization, and a roadmap for how it can grow over time. We will explore different organizational models for design teams, and how they relate to their cross-functional peers. We’ll look at key matters of skills, process, and design leadership to ensure that the team is only delivering high-quality output. We will discuss the stages of evolution for a design organization, and when it makes sense to bring in certain roles and practices, such as UX Research and Design Operations. And we will dig into matters of professional development and people management, with a focus on making team members feel supported not just in their work but their careers.