Summary
UX professionals have seen the demand for research rise in the last year, but demonstrating the business value of UX remains a challenge because organizations aren't using the right success metrics. In this session, we'll reveal how the mindset around measuring UX has evolved, how innovative UX teams solve the challenge, and what you can do to evolve your own measurement strategy.
Key Insights
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Identifying the right success metrics is the top challenge in UX research.
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2022 marks a tipping point where leadership demands measurable ROI from UX investments.
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The demand for UX roles grew by 20% in 2020 due to the reliance on remote work.
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UX is increasingly recognized as essential in business strategy discussions at the executive level.
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Successful organizations prioritize continuous testing and iteration of their UX designs.
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UserZoom's QX Score combines behavioral and attitudinal metrics for comprehensive UX measurement.
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Survey results show that almost 70% report increased demand for UX, with half noting unchanged budgets.
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Benchmarking has seen a significant rise as a desired research method, doubling since 2018.
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Organizations are focusing on revenue-critical experiences to demonstrate UX’s impact on business goals.
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There is a strong belief in the positive impact of UX on business performance, but clear measurement frameworks are lacking.
Notable Quotes
"The number one challenge teams face today is identifying the right success metrics."
"The importance of well-designed digital experiences became undeniable in 2020."
"UX design ranked as one of LinkedIn's top jobs on the rise for 2021."
"70% reported increased demand for UX in the past year."
"Many teams struggled with a lack of resources and remote research skills during the pandemic."
"Companies who combine qualitative and quantitative measures are growing revenue nearly twice as fast as peers."
"The process of translating UX into measurable business outcomes takes time; it's a team sport."
"We asked which UX research methods you want to use more in the coming year; 37% wanted benchmarking."
"Customer satisfaction and business metrics are the most common ways leadership evaluates UX."
"Providing proof of UX efforts' ROI to stakeholders is critical for ongoing investment."
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