Summary
Insights wither and die when they gather dust on the shelf. Excellence in research is only excellence when data is turned to insight, those insights made actionable and are told in stories which engage, inspire and provoke. Our esteemed panel of research leaders will be sharing their best practices for ensuring that insights are heard, acted upon and given the power to become received wisdom which drive business’ forward.
Key Insights
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The importance of having a voice and using it is paramount.
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Making sure leadership knows who you are is a first step to being heard.
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Understanding power dynamics at the table can shape how effectively you convey your message.
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Follow-up communications are critical, as insights can’t just be shared in a meeting.
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Research insights can be delivered in engaging and memorable ways, such as creative packaging of information.
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Persistence in communication is essential, even when faced with resistance.
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Insights must live beyond reports to create lasting impact within organizations.
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Tailoring your communication to your audience drastically improves the chances of being heard.
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Synthesis is a vital skill for researchers that often gets overlooked in favor of analysis.
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Each person’s journey in finding their voice can inspire others and create a ripple effect of change.
Notable Quotes
"One voice counts and one difficult voice can change the world."
"When the world is silent, even one voice makes a difference."
"It’s important to understand the power dynamics at the table."
"You need to continually think about bringing back your insights."
"Research reports are often a coffin where insights go to die."
"What’s the worst that can happen here?"
"The word analytical is often synonymous with intelligence, but we should appreciate synthesis too."
"Budgeting tools created by bankers were often out of touch, as nobody budgets; they track."
"We need to be working at multiple time horizons simultaneously."
"Persistence is key in advocating for insights that matter."
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