Summary
The synergy of smartphone eye-tracking and user experience research allows a combination of behavioral insights and in-depth answers. eye square's standardized experimental approach provides the ideal setting for large-scale eye-tracking research. This helps to understand how your end-users interact with your product, their mental model, and how information architecture and UI design can be improved.
Key Insights
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Smartphone eye tracking is a breakthrough in UX research technology.
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The 'system zero' concept integrates implicit and explicit user insights for better research outcomes.
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Eye tracking helps researchers see what users notice and what they overlook, providing valuable data.
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Realistic user testing environments lead to more accurate insights.
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Eye tracking can enhance stakeholder acceptance of UX findings by providing objective data.
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Using smartphones for eye tracking allows for natural user interactions in their own environments.
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Combining eye tracking with other research methods provides a holistic view of user experiences.
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The technology has advanced significantly, making it accessible and cost-effective for various research settings.
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Insights gained from eye tracking can help improve product design and user engagement.
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A clear research goal is crucial before deciding to use eye tracking in studies.
Notable Quotes
"We really think this is a breakthrough in eye tracking technology."
"The more realistic the environment, the more accurate the insights are going to be."
"Eye tracking can really give you some valuable information that is hard to control and vocalize."
"Combining eye tracking with other methods allows you to get the full picture."
"Eye tracking is not just a nice to have; it can be essential for your research."
"It helps us to make instant new hypotheses."
"The accuracy of the smartphone cameras now surpasses earlier eye tracking equipment."
"We do not need to send out devices; they just use their normal mobile smartphones."
"Eye tracking reveals details that subjective feedback alone might miss."
"This adherence to natural settings is key for capturing genuine user interactions."
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