Exhibitor: Booth

UserTesting

UserTesting is an on-demand human insight platform that quickly gives companies a first-person understanding of how their target audience behaves throughout any experience and why. Most approaches to customer feedback cannot meet the needs of today’s businesses, but with UserTesting, companies can now see the world through their customers eyes so they can make customer-driven decisions at the pace of modern business.

Customer empathy: the new metric for success

In general, we think of empathy as something that’s human-to-human, however, that’s not always the case. In this post, discover how you can tie empathy to measurable business impacts and outcomes.

Read our blog post here!

6 methods for making UX relevant to executives

It may be tough to calculate the ROI of UX research, but we have 6 methods for proving its strategic value. To be the most successful, you’ll need to start thinking like a business decision-making partner.

Read our blog post here!

2020 CX Industry Report: When business is human, insights drive innovation

There’s little debate that a customer-centered approach is the best way to meet consumer needs and deliver positive business outcomes. In this report, learn from over 7,600 industry professionals on how their organizations are meeting the challenges and opportunities in today’s human-centered economy.

Download the pdf here!

Rosenfeld Media interviews Jason Giles of UserTesting

We asked Jason Giles, VP of Product Design at UserTesting, some questions that get at the heart of why they’re passionate about enterprise design and design operations, what it’s like to work at UserTesting, and what makes their products and services special to enterprise professionals.

Meet Jason Giles

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In the Experience Economy, it has become an employee-wide responsibility to be truly customer obsessed – to engage, understand, and learn from customers – in an effort to drive better business outcomes across the organization. In this session, we’ll talk about how to programmatically enable and empower everyone across your organization, including product teams, to get closer to the customer, understand their needs, and ultimately build successful products. Best practices and case studies will be used to guide the session.

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Join UserTesting and Nina Smiley, Ph.D for Mindfulness in Minutes: Start off Day 2 with a half-hour session that would provide an understanding of how mindfulness works in real-time/ in real life and the skills to be able to bring these techniques with you and begin leveraging immediately once the session is complete.

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This live training event will help you plan for your tests, including outlining a good testing process and defining good test goals including the ability to identify and screen for test participants.

You will also learn techniques for efficiently consuming the data you get from your UserTesting tests and how to move quickly from data to insights. We will focus on best practices for sharing the insights you get including key considerations when communicating findings, as well as creative ways to do so.

Additionally, the workshop will help you understand the utility of moderating testing and the steps for scheduling a Live Conversation interview in the UserTesting platform.

Watch the session recording 

Maura Hoven, Sr. Design Manager at UserTesting, will share ways designers on her teams have used lightweight designer-led research to inform their process, using the UserTesting platform.

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Chateau Montelena Winery was established in 1882 when founder Alfred L. Tubbs built a stunning stone castle carved into a hillside. It was one of the first traditional old-world chateaus in the Napa Valley. Their 1973 Chardonnay won in the white category in the Judgment of Paris tasting in 1976. For over 40 years the talented and dedicated staff produces world-class, elegant, and well-balanced wines. The premise behind the wine is decidedly simple: it’s unapologetically Montelena and a quintessential component of a fine wine collection.

Join us on for an educational session about Chateau Montelena’s rich history, a virtual tour of the 137-year-old estate, and for wine education.

This live training event will help you plan for your tests, including outlining a good testing process and defining good test goals including the ability to identify and screen for test participants.

You will also learn techniques for efficiently consuming the data you get from your UserTesting tests and how to move quickly from data to insights. We will focus on best practices for sharing the insights you get including key considerations when communicating findings, as well as creative ways to do so.

Additionally, the workshop will help you understand the utility of moderating testing and the steps for scheduling a Live Conversation interview in the UserTesting platform.