Nationwide User Experience is a team of problem-solvers who design differentiating experiences. Our design thinking mindset helps us simplify complex business problems and create the ideal experiences that are vital to staying ahead in today’s customer-focused world.
Heidi Munc, VP of UX at Nationwide, talks about research deliverables at Nationwide. Out: ponderous, 150 slide decks. In: magazine-like “shiny books” that better illustrate pain points and opportunities.
The Nationwide UX team had to get good at communicating the value of design or risked getting lost in the massive organization. One solution – bring engineers and business partners into the design process early.
A thriving, diverse UX scene is emerging in the heartland, spanning a range of industries. “There are a lot of great companies building their design competency and need great people to do so,” says Heidi Munc, VP of UX at Nationwide.
We asked Jim Couch, Director of Design Operations and Client Services at Nationwide, some questions that get at the heart of why they’re passionate about enterprise design and design operations, what it’s like to work at Nationwide, and what makes their products and services special to enterprise professionals.
Storytelling is not just for children or ancient mariners. Learn about stories as a communication tool with business partners, IT, or even UX colleagues. We will discuss tenets of storytelling, learn simple tools for shaping stories, and even a few exercises to share with your team.
The business model canvas is a classic tool for organizing the various aspects of your product or solution. We want to share how we use this tool in a human-centered way at Nationwide to generate research plans that lead us to creating delightful solutions for our users.