In the Experience Economy, it has become an employee-wide responsibility to be truly customer obsessed – to engage, understand, and learn from customers – in an effort to drive better business outcomes across the organization. In this session, we’ll talk about how to programmatically enable and empower everyone across your organization, including product teams, to get closer to the customer, understand their needs, and ultimately build successful products. Best practices and case studies will be used to guide the session.

Watch the session recording