Will is a Service & Organisational Design Director at frog who is passionate about developing organisations that are built around the needs of people. Putting employee and customer needs at the core ensures competitive edge, social responsibility and effective delivery. Having worked across a range of industries such as utilities, financial services and government, Will has experience of driving change at different scales, from individual journeys to setting strategic vision and large scale organisational change. Organisations are having to evolve and adapt faster than ever before. Being able to understand and respond to customer and employee demands is fundamental to long term success.