Liza McRuer
Senior User Experience Designer, Ad Hoc LLC

Prior to working in design, Liza worked in publishing, but her fascination with processes and systems led her to completely change careers into human-centered design. After receiving her MBA, she started taking additional classes in design and coding, then transitioned into a full-time design role in 2018. As a result, she’s especially passionate about sharing stories of transformation, why design matters, and the impact of well-designed products.