Jay Bustamante
UX Strategist, VMware

Hello, I’m Jay Bustamante, an Experience Strategist with over 20 years of experience in various design industries. From my early days as a print designer through my years as a creative director, I have always been driven by a passion for efficiency and optimizing processes. I guess you can say that I’ve been passionate about DesignOps before I knew what it was called.

Throughout my career, I’ve witnessed firsthand the transformative power of good design that’s powered by great process. More recently, my eyes have been opened to the incredible potential of AI. I believe that AI is as significant as the invention of the wheel, presenting us with unprecedented opportunities to shape the future. However, as almost every Spiderman movies says, “with great power comes great responsibility.”

As an advocate for UX, DesignOps and AI, I am dedicated to ensuring that AI innovation is approached in an ethical and responsible manner. I’m committed to keeping UX at the heart of the AI discussion. I firmly believe in harnessing the capabilities of AI while mitigating the risks and pitfalls it presents.

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