Day 1- Navigating the Rapid Shift’s In Tech’s Turbulent Terrain
— Thank you and hello everyone.
— Going to be opening program with the hairy problems that are currently ushering new era for design and design operations
-
Theme of day is change, so presentation will introduce us to forces impacting design today
— We live in unprecdented times, with economic crises, geopolitical turmoil, and breakdown of ecological systems
-
Through perma-crisis, we have exhausted workforce seeing mass layoffs and enforce RTO politices and new six-figure positions for prompt engineers
-
So design going through unprecedented times
— Let’s find the way through this mess together and not distinguish between design and DesignOps, as DesignOps exists in service to design and tech
— Big hairy problems
-
Absurdity of business and ruins of business as usual
-
Layoffs of 2022 and 2023
-
Co-worker of AI
-
Care Labor metaphor for design
-
Where do we go to keep jobs or transform?
— Negative affects of business as usual along with convergence of economic and tech forces, are hard to ignore
-
Ubiquitous promise of HCD has been tainted by contradictions
-
Designers who championed empathy tech world fell to pattern of exploring users for short-term gains through design decisions made in things like dark patterns
-
Design grew to bigger proportions to point where UX demand was equal to that of developers
— At what cost though?
-
People were pushed to burnout and even out of the profession
— Stark reminder of a dynamic similar to feudalism with digital twist
-
Technofeudalism: Where tech corps have unparalleled control to data and impacting internet’s open promise
-
We are digital serfs who work with platforms without sense of agency
-
— Ethical dilemmas for designers
-
How can we empower users in context of user exploitation?
-
What is the role of designops in this digital hellscape?
— Recently come to tech, where tech world shed it’s skin through mass layoffs
-
Brought absurdities to the forefront
— Tech’s promise of stable high paying jobs began to waver
-
Promise versus actual practices
-
Jeffrey Pfeiffer, who studied hiring, said it was instance of social contagion of companies imitating other companies that were doing it
-
Layoffs as imitative behavior and not evidence based
-
— Layoffs impacted over 280,000 and 69,000 cuts in Jan 2023 alone
-
Typical individual had 12 years of experience, and tenure of 2.5 years, reflecting pandemic overhiring
-
Women and POCs were disproportionately impacted and felt by work combined
— Smaller layoffs still have implications for professions
-
No sizable data to figure out designers impacted, but lot of anecdata on LinkedIn
— Silver lining?
-
We don’t really know as some people could move to non-traditional org for transforming practices there
-
There needs to be change in perceived value to designops to scale design successfully
— Would not be remiss to talk through AI, and impact of it on UX work
-
Excaberating layoff anxiety and restructuring workforce to labor costs
-
We require new skillsets or irrelevance
— Questions can be what AI can replace and what should and questions to ask as well
— For example, how does AI change or reinforce existing power structures?
— What do we gain if we keep certain tasks to ourselves?
— What efficiency is good enough?
-
High efficiency in work leads to more work rather than free-time and can result in burnout than leisure time
— I started thinking about aspects of design as care labor
-
Without equating job of paid care workers product and service designers related to care labor in following ways
-
Positive and human-centered relationships, at least in theory
-
— Dealing with bullshit jobs, or the gap between societal importance of jobs and perceived market value
-
Care labor is caring for needs of others, whether user bases or communities
— Here to note thogh that care work is undervalued, but design compares high salaries
-
Work is unrecognized as it is relational and emotional as opposed to productive
-
Correlated with colonial mode of living
-
— I’ve been speaking about high level trends, but what to do with DesignOps?
-
As a designer at heart, and in DesignOps by necessity, I think in systems
-
There is an intricate web of challenges molding professionals
— DesignOps ensures processes and systems in place to allow designers to create best work
-
Recognizing visualizing challenges
-
Ensuring collaboration
-
Optimizing workflows
— Magnifying care for UX
-
A blind demand for efficiency puts our jobs at risk
— I had hypothesis of three scenarios on how the recent layoffs could impact DesignOps.
-
1) Nothing changes
-
2) Job moved to efficiency and pushing DesignOps generalist roles to side
-
3) Laying off DesignOps practice
— Interviewed ten people
-
Struggle to demonstrate value of design as it is viewed as nice-to-have than essential
-
Hard to progress beyond initial interview stages
-
-
Networking remains crucial, and cold-calling and applying doesn’t work
— DesignOps are being moved to different roles on top of existing tasks, and manage two roles
-
Merging with DevOps and ProductOps leading to dilution of work
-
Moving to general operations
— Focus on tangible business outcomes for design and leadership and interviewees have emphasis on delivery
-
Talks become more executional at expense of long-term outcomes
— Step removed from production work seen as non-essential, and attempt to cut costs in short-terms
-
Hope companies will recognize significance of DesignOps
— Few are even considering moving to different fields
— So where to go?
-
Point to make is that as DesignOps need to change jobs description, otherwise risk of losing profession
-
AI and automation might not replace jobs, but turn to more humanistic traits as opposed to efficiency and maximization
-
Focus on strategic work, and outcomes as opposed to outputs
-
-
Adapt by facilitating collaboration and look between human and machine generated work
— To remain relevant need to commit to continuous learning.
-
Re-skilling is a competitive tactic
-
Requires massive organizational shift
— Governments are launching many efforts to help workers reskill
-
AI is struggles with soft skills and LLMs have biases despite claims of neutrality
-
Designers can add humanity to work
-
So HMW create new standards for bridging that gap?
— We need to engage with PMs and engineers for diverse perspectives, and stakeholders like sales, marketing, and ideal to employ end-users as equal team members
-
Setting up facilitated experiences and visualized outcomes
— Collaboration between orgs and institutions like educational and gov are also essential
— Designers can lead charge for ethical and sustainable practices
-
Can consider whole lifecycle and deisgn impacts
-
Activate for human approaches
-
Thinking beyond human needs and profits
-
Shift from short-term to long-term planning
-
— Embrace systems thinking can help here
-
HMW can we create new ethical design playbooks and importance impact of designs?
-
Not recipe for changing world, but requires experimentation and learning from each other and helps
-
To quote Audre Lorde: “No such things as an single-issue struggle, as we don’t have single-issue lives”
— Many things going on, but we can identify leverage points
-
AIs make the problems worse, but embracing it is a necessary compromise and setting up rules of engagement
-
Job is changing so we need new ways of working
— End with quote to “maintain hope when harshness of reality will suggest the opposite” and hope you will have hope to embrace the future
— Here is the QR code for more resources. Thank you
Q&A
1a. How to balance effectiveness with putting design org in right strategic place?
- Comes down to what we can effect in companies we are employed at or seeking new challenges
- If feel change I can create right now is not happening, there are many environments people who are susceptible to change and mostly in unofficial channels
- Find people and critical mass of those in agree and those who are coming on?
2a. Should DesignOps remain independent from other operations team? How should we position ourselves?
- Would say there are clues currently from interviews, that most of time DesignOps be kept in company role, but diluted into broader ops team
- Know that most DOs are teams of one and likely to keep as person need to shift priorities to cost unit
- Scope of job changing as well and have all priorities along with new ones added on
- Might even happen that whole job changed and finding new challenges as this is not what they signed up for
3a. How can AI standardize DesignOps?
- AI as necessary evil, and need to work with it or be phased out.
- Managers will think this.
- Grasp best practices and seek courses for AI-levels
- Using it to cut down time for templates for skills mapping and doing bulk part of work for you
-
Becoming more practical occurs and automate work better
-
Later talks will have more to say regarding this
4a. HMW influence decision makers for cross-functional strategies for turbulent terrain?
- Starts with conversation and level of readiness of org to have these talks and how we can create strategies together
- Be open what you need to succeed and do well at job regardless of org you are in
- Having meetings with PMs and Engineering to bring data points together and have educated guess on how design can fit into the company