Day 1- Navigating the Rapid Shift’s In Tech’s Turbulent Terrain

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— Thank you and hello everyone.

 

— Going to be opening program with the hairy problems that are currently ushering new era for design and design operations
  • Theme of day is change, so presentation will introduce us to forces impacting design today
— We live in unprecdented times, with economic crises, geopolitical turmoil, and breakdown of ecological systems
  • Through perma-crisis, we have exhausted workforce seeing mass layoffs and enforce RTO politices and new six-figure positions for prompt engineers
  • So design going through unprecedented times

 

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— Let’s find the way through this mess together and not distinguish between design and DesignOps, as DesignOps exists in service to design and tech

 

— Big hairy problems
  • Absurdity of business and ruins of business as usual
  • Layoffs of 2022 and 2023
  • Co-worker of AI
  • Care Labor metaphor for design
  • Where do we go to keep jobs or transform?

 

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— Negative affects of business as usual along with convergence of economic and tech forces, are hard to ignore
  • Ubiquitous promise of HCD has been tainted by contradictions
  • Designers who championed empathy tech world fell to pattern of exploring users for short-term gains through design decisions made in things like dark patterns
  • Design grew to bigger proportions to point where UX demand was equal to that of developers
— At what cost though?
  • People were pushed to burnout and even out of the profession

 

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— Stark reminder of a dynamic similar to feudalism with digital twist
  • Technofeudalism: Where tech corps have unparalleled control to data and impacting internet’s open promise
    • We are digital serfs who work with platforms without sense of agency
— Ethical dilemmas for designers
  • How can we empower users in context of user exploitation?
  • What is the role of designops in this digital hellscape?

 

 

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— Recently come to tech, where tech world shed it’s skin through mass layoffs
  • Brought  absurdities to the forefront
— Tech’s promise of stable high paying jobs began to waver
  • Promise versus actual practices
  • Jeffrey Pfeiffer, who studied hiring, said it was instance of social contagion of companies imitating other companies that were doing it
    • Layoffs as imitative behavior and not evidence based

 

 

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— Layoffs impacted over 280,000 and 69,000 cuts in Jan 2023 alone
  • Typical individual had 12 years of experience, and tenure of 2.5 years, reflecting pandemic overhiring
  • Women and POCs were disproportionately impacted and felt by work combined

 

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— Smaller layoffs still have implications for professions
  • No sizable data to figure out designers impacted, but lot of anecdata on LinkedIn
— Silver lining?
  • We don’t really know as some people could move to non-traditional org for transforming practices there
  • There needs to be change in perceived value to designops to scale design successfully

 

 

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— Would not be remiss to talk through AI, and impact of it on UX work
  • Excaberating layoff anxiety and restructuring workforce to labor costs
  • We require new skillsets or irrelevance
— Questions can be what AI can replace and what should and questions to ask as well

 

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— For example, how does AI change or reinforce existing power structures?

 

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— What do we gain if we keep certain tasks to ourselves?

 

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— What efficiency is good enough?
  • High efficiency in work leads to more work rather than free-time and can result in burnout than leisure time

 

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— I started thinking about aspects of design as care labor
  • Without equating job of paid care workers product and service designers related to care labor in following ways
    • Positive and human-centered relationships, at least in theory
— Dealing with bullshit jobs, or the gap between societal importance of jobs and perceived market value
  • Care labor is caring for needs of others, whether user bases or communities
— Here to note thogh that care work is undervalued, but design compares high salaries
  • Work is unrecognized as it is relational and emotional as opposed to productive
    • Correlated with colonial mode of living

 

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— I’ve been speaking about high level trends, but what to do with DesignOps?
  • As a designer at heart, and in DesignOps by necessity, I think in systems
  • There is an intricate web of challenges molding professionals
— DesignOps ensures processes and systems in place to allow designers to create best work
  • Recognizing visualizing challenges
  • Ensuring collaboration
  • Optimizing workflows
— Magnifying care for UX
  • A blind demand for efficiency puts our jobs at risk
— I had hypothesis of three scenarios on how the recent layoffs could impact DesignOps.
  • 1) Nothing changes
  • 2) Job moved to efficiency and pushing DesignOps generalist roles to side
  • 3) Laying off DesignOps practice

 

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— Interviewed ten people
  • Struggle to demonstrate value of design as it is viewed as nice-to-have than essential
    • Hard to progress beyond initial interview stages
  • Networking remains crucial, and cold-calling and applying doesn’t work

 

 

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— DesignOps are being moved to different roles on top of existing tasks, and manage two roles
  • Merging with DevOps and ProductOps leading to dilution of work
  • Moving to general operations

 

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— Focus on tangible business outcomes for design and leadership and interviewees have emphasis on delivery
  • Talks become more executional at expense of long-term outcomes

 

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— Step removed from production work seen as non-essential, and attempt to cut costs in short-terms
  • Hope companies will recognize significance of DesignOps
— Few are even considering moving to different fields

 

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— So where to go?
  • Point to make is that as DesignOps need to change jobs description, otherwise risk of losing profession
  • AI and automation might not replace jobs, but turn to more humanistic traits as opposed to efficiency and maximization
    • Focus on strategic work, and outcomes as opposed to outputs
  • Adapt by facilitating collaboration and look between human and machine generated work

 

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— To remain relevant need to commit to continuous learning.
  • Re-skilling is a competitive tactic
  • Requires massive organizational shift
— Governments are launching many efforts to help workers reskill
  • AI is struggles with soft skills and LLMs have biases despite claims of neutrality
  • Designers can add humanity to work
  • So HMW create new standards for bridging that gap?

 

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— We need to engage with PMs and engineers for diverse perspectives, and stakeholders like sales, marketing, and ideal to employ end-users as equal team members
  • Setting up facilitated experiences and visualized outcomes
— Collaboration between orgs and institutions like educational and gov are also essential

 

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— Designers can lead charge for ethical and sustainable practices
  • Can consider whole lifecycle and deisgn impacts
  • Activate for human approaches
    • Thinking beyond human needs and profits
    • Shift from short-term to long-term planning
— Embrace systems thinking can help here
  • HMW can we create new ethical design playbooks and importance impact of designs?
  • Not recipe for changing world, but requires experimentation and learning from each other and helps
  • To quote Audre Lorde: “No such things as an single-issue struggle, as we don’t have single-issue lives”

 

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— Many things going on, but we can identify leverage points
  • AIs make the problems worse, but embracing it is a necessary compromise and setting up rules of engagement
  • Job is changing so we need new ways of working

 

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— End with quote to “maintain hope when harshness of reality will suggest the opposite” and hope you will have hope to embrace the future

 

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— Here is the QR code for more resources. Thank you

 

Q&A

 

1a. How to balance  effectiveness with putting design org in right strategic place?
  1. Comes down to what we can effect in companies we are employed at or seeking new challenges
  2. If feel change I can create right now is not happening, there are many environments people who are susceptible to change and mostly in unofficial channels
  3. Find people and critical mass of those in agree and those who are coming on?
2a. Should DesignOps remain independent from other operations team? How should we position ourselves?
  1. Would say there are clues currently from interviews, that most of time DesignOps be kept in company role, but diluted into broader ops team
  2. Know that most DOs are teams of one and likely to keep as person need to shift priorities to cost unit
  3. Scope of job changing as well and have all priorities along with new ones added on
  4. Might even happen that whole job changed and finding new challenges as this is not what they signed up for
3a. How can AI standardize DesignOps?
  1. AI as necessary evil, and need to work with it or be phased out.
  2. Managers will think this.
  3. Grasp best practices and seek courses for AI-levels
    1. Using it to cut down time for templates for skills mapping and doing bulk part of work for you
    2. Becoming more practical occurs and automate work better
    3. Later talks will have more to say regarding this
4a. HMW influence decision makers for cross-functional strategies for turbulent terrain?
  1. Starts with conversation and level of readiness of org to have these talks and how we can create strategies together
  2. Be open what you need to succeed and do well at job regardless of org you are in
  3. Having meetings with PMs and Engineering to bring data points together and have educated guess on how design can fit into the company