Meet George Abraham, Senior Product Manager, at Infragistics

We are lucky to have so many wonderful sponsors of this year’s DesignOps Summit conference–and we thought you might like to get to know them better! We’ve asked George some questions that get to the heart of why they’re passionate about enterprise design and design operations, what it’s like to work at Infragistics Inc., and what makes their products and services special to enterprise professionals.

Rosenfeld Media: Why are you sponsoring this year’s DesignOps Summit?

George Abraham:

Design ops should matter to any company that is serious about delivering great experiences. However, a vast majority of organizations consider design as a downstream activity (when narrowly defined around pixels). The reality is that design happens anytime one has to balance constraints and requirements.
However, for design to have an impact, it’s imperative to have a framework and resources in place to orchestrate the process. That is the value of having Design-Ops. And this conference is about sharing what worked and what did not so as to better prepare the community at large. And take solace in the fact that the maturity level of Design Ops may vary widely from one org to another. This conference should help you make a better case for Design ops in your org.

Rosenfeld Media: What excites you about enterprise design?

George Abraham:

The SasS products we create at Infragistics inc. are design-led. However, running a design process within an agile delivery model introduces a lot of risks. It’s not that we don’t know what needs to be done and when. But to stay in the delivery race, we end up cutting corners so often that it becomes a bad habit. This introduces product risk, and worse, professional risk. Design Ops makes our processes predictable and people visible. This is very similar to developers not wanting to ship code without testing. But design ops is not just about agile delivery– integrating with Research ops, and conducting design workshops adds a whole another layer of complexity to orchestrate. Now, this is an exciting problem to solve. And it’s not going to happen overnight, even with executive buy-in.

Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?

George Abraham:

Indigo.Design is offering a way for organizations to run design ops better. And more specifically, making the design-development workflow more efficient. We do this with a starter design system that includes both a toolkit for designers and a toolkit for developers. And the secret sauce is a bridge tool that we call Indigo.Design App builder that connects the two toolkits.

Rosenfeld Media: What else should our community know about you?

George Abraham:

View Infragistics Inc.’s sponsor page for their scheduled sponsor activity sessions and more.