Rima Campbell is a dynamic and visionary Experience Strategist, with 20 years of expertise in driving user-centric design and research initiatives. She is passionate about leveraging UX to boost customer acquisition cost efficiency, increase lifetime value, and enhance monthly recurring revenue and annual recurring revenue. Rima’s approach is data-driven, focusing on reducing churn rates and optimizing gross margins through customer-centric strategies.

As a proven leader in the UX field, Rima has a track record of building and leading cross-functional teams to achieve remarkable user experience transformations. Her tenure at UserZoom and Citi has honed her skills in user research, customer insights, and strategic UX deployment. Rima is committed to mentoring emerging UX talent and driving impactful change in the digital landscape.