Every designer has a story about a terrible experience with developers, or product managers, or the business.

Unfortunately the reverse is equally true.

We’ll explore these problems through the lens of Sturgeon’s Law — usually stated as “ninety percent of everything is crap”. And “everything” includes Design!

We’ll see how people inside and outside of a discipline can have radically different experiences of its competencies. Then we’ll work through options to help break down those misconceptions — so we can create happier, more empathic, organisations.