Day 1: Managing AI-augmented product design work
As AI shifts design work in unprecedented ways, UX leaders are tasked with creating clarity. Deciding how to align people, process, and AI infrastructure requires both strategy and empathy. These case studies demonstrate how leaders are balancing conflicting AI pressures and justifying their teams’ value, even amid constant change.
As AI shifts design work in unprecedented ways, UX leaders are tasked with creating clarity. Deciding how to align people, process, and AI infrastructure requires both strategy and empathy. These case studies demonstrate how leaders are balancing conflicting AI pressures and justifying their teams’ value, even amid constant change.
Paul Ford proposes 30 totally new terms (plus a few he didn’t make up), ranging from the ridiculous to the terrifying, to help make sense our new AI inflection point. Because we can’t talk about things until we name them.
Break
Long Break
Your conference ticket includes 90 days access to Rosenverse Gold—meaning you’ll unlock full access to a massive, searchable library of 1000+ expert talks, a streamable library of 70 Rosenfeld books, the Rosenbot AI assistant, 80 free live webinars yearly, and a 15,000+ person Slack community. Join Lou Rosenfeld to see how it can work for you, and tell him how it could be even better at meeting your needs.
Our team had been designing AI features for some time before we were forced to confront what that meant for our own craft. At Articulate, we build tools that help people create learning at scale. As we introduced AI-augmented creation workflows, we focused on helping learning designers move faster and generate ideas more easily. But those same forces began reshaping how our own design team worked under the pressure of sustained ambiguity.
What started as workflow optimization became real-time field research into how designers learn, resist, and adapt when the act of creation itself changes. Familiar practices began to break, observing where problem framing eroded, critique expanded instead of converging, and experience stopped guaranteeing great judgment.
This talk is an ongoing case study in leading teams through that shift. It also reflects on how our internal experience designing with AI became a critical lens for understanding the people we build for.
Break
As AI rapidly transforms creative work, designers urgently need new ways to stay in the driver’s seat while collaborating with intelligent tools. This talk introduces a practical, repeatable workflow for designing with AI—anchored in real work from Arity’s internal Cursor adoption initiative. Using Cursor as a case study, we’ll show how AI reshaped our design and product development process by accelerating prototyping and enabling teams to work with greater collaboration and autonomy. Attendees will leave with actionable methods for integrating AI into their own discovery, definition, and delivery workflows.
Long Break
As design organizations race to adopt AI, many still measure readiness through tool fluency — who can use ChatGPT, Claude, or Figma Make the fastest. But tools, as we’ve learned, are ephemeral. The deeper challenge is defining the durable human capabilities that remain valuable as AI fundamentally reshapes design work.
This talk explores a new approach to AI readiness for design organizations: moving beyond tool proficiency to identify the underlying skills, competencies, and capabilities that scale across changing technologies. We’ll examine the distinction between skills and capabilities, the process of building an AI capability framework for design, and how we’re mapping designers against those competencies to establish a baseline and path forward.
This session offers a practical, human-centered model for building resilient, AI-augmented design organizations — grounded in durable capability, not temporary tooling trends.
In high-stakes primary health systems, designing with AI isn’t just about adding new capabilities. It is about deciding where AI genuinely helps, where it doesn’t, and how to introduce it in contexts where human judgment or public trust are on the line. With many designers raising ethical concerns related to AI, this case study places those risks at the center of a practical design process and offers practical decision tools designers can incorporate into their work.
Break
Vibe coding can feel empowering for designers, but production code plays by different rules–and designers can’t see the full picture. In this panel, our panel members will unpack the hidden constraints, tradeoffs, and expectations that shape real codebases. Learn what engineers wish designers understood about AI‑generated code, and how to collaborate more effectively as design and engineering roles continue to blur.
Wrap up
Create experiences that have the awareness and agency to adapt to users in the moment. Sentient Design is the practice of crafting intelligent interfaces: dashboards that design themselves, apps that manifest on demand, agents that just get it done, and much more.
Learn how AI can elevate design (and designers!) instead of replacing them by grinding out efficiencies. Instead of treating AI as a tool, Sentient Design invites you to use AI as a design material, woven into the interface itself. What entirely new kinds of experiences can we create? What dramatic new value can they deliver?
Intelligent interfaces are the new frontier of experience design. This session delivers a map of the territory, as well as the framework and perspective to deliver these experiences in your own practice.
Day 2: The new AI-augmented design process
AI is reshaping the traditional design process. There are new steps to adopt and new skills to learn–all while navigating increasingly blurred boundaries across design, research, product, and engineering. These case studies demonstrate how UX practitioners are seizing new AI opportunities, while preserving the focus on the human user.
AI is reshaping the traditional design process. There are new steps to adopt and new skills to learn–all while navigating increasingly blurred boundaries across design, research, product, and engineering. These case studies demonstrate how UX practitioners are seizing new AI opportunities, while preserving the focus on the human user.
When product teams move 10x faster because of AI, traditional waterfall (and even agile) doesn’t work. But the absence of a defined handoff and critique can do real damage if you’re not careful. Devs are solving this with AI-assisted code reviews; designers have been left hanging. Meanwhile, I noticed that when designers started coding with AI, their results were usually stronger than developers’, using the same models and same projects.
Design had to move into the same integrated AI coding workflow and adopt the vocabulary a design director uses. That observation became Impeccable: an open-source design tool that bundles 23 adjective commands (“bolder,” “quieter,” “distill,” “critique”), automatically catches and prevents AI design slop (the nested cards, purple gradients, and rounded icon tiles), and lets you visually iterate in the browser against your real running production codebase. No canvas. No handoff. No translation. Join me for a live demo of Impeccable, a new design method any team can adopt this week.
Break
AI is dramatically changing how engineering works (code is cheap now), and UX people of all sorts are figuring out how they fit in this new way of building.
Evals are a place where UX professionals can leverage their skills in this new world, and in this talk, Peter shares how he’s used this method to help organizations create outsized value.
This talk is both practical and strategic. You will learn strategically how to position yourself or your team as key to new AI initiatives, and we will go through some hands-on skills understanding and creating evals.
Launched just a few weeks ago, AI in Design 2026 is one of the largest studies to date examining how AI is reshaping design teams, craft, and tools. Published by Designer Fund and Foundation Capital, the report explores questions many design leaders and practitioners are asking right now: Which AI tools are seeing the most adoption? How are design workflows evolving? Are hiring expectations and team structures changing in meaningful ways?
In this session, Ben Blumenrose will unpack the report’s key findings and discuss what they may mean for the future of design. The research draws on survey responses from more than 900 designers across 60+ countries, alongside in-depth interviews with the design teams at Anthropic, Framer, Linear, Notion, Shopify, Sierra, and Stripe.
Designers in complex domains like finance, healthcare, or government are often asked to design for expert workflows they barely understand, while their subject-matter experts are too busy to join every iteration. This case study shows how niche AI “agent personas” became an always-available, domain-aware first pass on ideas—helping a UX professional in fintech to pressure-test concepts, understand upstream/downstream impacts, and arrive at better prototypes faster. In this work, AI serves explicitly as a pre-research layer, not a substitute for real users, formal research, or usability testing, ensuring that human insight remains at the center of the design process.
Break
This case study explores what happens when generative AI moves off the screen and into a physical, walk-up-and-play game. Built by a team of four non-engineers, the project used AI to design and prototype everything from game logic to custom 3D-printed and laser-cut controllers. While AI accelerated early exploration, it repeatedly failed in physical space, where sensor noise, variability, and real players exposed its limits. The case study focuses on how designing for failure, constraints, and recovery ultimately mattered more than making the AI smarter, and what this reveals about trust, responsibility, and design judgment when AI becomes part of a real-world interactive system.
Long Break
The handoff is dead. For decades, the road from idea to working product ran through translators. Designers created UI sketches. Engineers interpreted. What shipped was always a relative of the original vision, never quite the vision itself.
AI-assisted development is rewriting the contract. Kiro, an agentic IDE built around specification, puts the power to build in the hands of the person who already holds the intent. The design.md spec becomes the design output. Static mocks become shippable code. No relay, no translation, no slow erosion of meaning between rooms.
In this session, Rikki Teeters takes an idea from spec to functioning product live on stage. You will watch the spec take shape, see Kiro build against it, and feel the moment a concept becomes code in real time. Expect a working grasp of Kiro, a new frame for the spec as the most consequential artifact a designer makes, and one question worth carrying home. When execution is no longer someone else’s job, what will you build first?
The dramatic rise of OpenClaw hints at a future where AI doesn’t just generate text: it owns tasks. In this panel, hear how designers are inventing new ways of working with AI agents, from AI “chiefs of staff” to their very own production crew. Together they’ll speculate what the agent shift signals for designers today, and how we can prepare for a more agentic future.
Break
AI didn’t emerge from nowhere—it’s built on decisions that concentrate power in the hands of a few. As creators, we can’t design responsibly without seeing those systems clearly. In this featured presentation, Anil Dash challenges UX designers and product leaders to confront who benefits from today’s AI landscape—and to imagine new ways of designing that return power, agency, and dignity to the people and communities we serve.