Design at Amazon spans devices to fashion, logistics to streaming, voice to retail—creating experiences that touch customers everywhere. With curiosity, rigor, and care, we design from every perspective and scale, from smallest moments to largest systems.
Amazon Design Highlights
Design at Amazon spans devices to fashion, logistics to streaming, voice to retail—creating experiences that touch customers everywhere.
Tuesday, June 9, 2026 |
12:05pm
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12:35pm
PT
As design organizations race to adopt AI, many still measure readiness through tool fluency — who can use ChatGPT, Claude, or Figma Make the fastest. But tools, as we’ve learned, are ephemeral. The deeper challenge is defining the durable human capabilities that remain valuable as AI fundamentally reshapes design work.
This talk explores a new approach to AI readiness for design organizations: moving beyond tool proficiency to identify the underlying skills, competencies, and capabilities that scale across changing technologies. We’ll examine the distinction between skills and capabilities, the process of building an AI capability framework for design, and how we’re mapping designers against those competencies to establish a baseline and path forward.
This session offers a practical, human-centered model for building resilient, AI-augmented design organizations — grounded in durable capability, not temporary tooling trends.
Wednesday, June 10, 2026 |
12:00pm
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12:30pm
PT
The handoff is dead. For decades, the road from idea to working product ran through translators. Designers created UI sketches. Engineers interpreted. What shipped was always a relative of the original vision, never quite the vision itself.
AI-assisted development is rewriting the contract. Kiro, an agentic IDE built around specification, puts the power to build in the hands of the person who already holds the intent. The design.md spec becomes the design output. Static mocks become shippable code. No relay, no translation, no slow erosion of meaning between rooms.
In this session, Rikki Teeters takes an idea from spec to functioning product live on stage. You will watch the spec take shape, see Kiro build against it, and feel the moment a concept becomes code in real time. Expect a working grasp of Kiro, a new frame for the spec as the most consequential artifact a designer makes, and one question worth carrying home. When execution is no longer someone else’s job, what will you build first?
