Tom has 25 years of experience as a leader in design, research and product. He’s co-founded two successful startups and worked both agency-side and in-house, coaching cross-functional teams to innovate. Since running his first usability test in 1999, Tom has been obsessed with adaptive sense-making: how do we continuously make sense of the world so we can act more effectively in it?

He is the author of Innovation Tactics, the deck of cards from Pip Decks that’s packed with pragmatic methods for making things people want. He’s also the creator of Pivot Triggers, a simple but powerful idea that’s helped hundreds of teams become more adaptive by doing discovery and delivery at the same time.