What if we could flip the script and focus on collaboration rather than confrontation? How can UX people become more valued and indispensable in product-dominant organizations?
At Design in Product, we explored concrete ways that UX can help product people be more effective in their work and open the doors to more effective collaboration. We explored the core challenges product people face—from analyzing data and performing growth experiments to business modeling—and demonstrated how better UX can help them succeed and, in turn, increase their respect for what UX brings to the table.