Speed vs. Scale: A Case Study of How Salesforce Design Teams Respond to a Global Health Crisis

It’s always a tough balance between speed and scale for any project. But what happens when dropping either is not an option? When the current pandemic first hit US, Salesforce wanted to respond and bring solutions to market at a lightning speed to help governments and companies to combat the crisis. Following normal development cadence was not an option, and reducing scope to a couple features didn’t align with the vision and impact we wanted to bring to the table.

In the midst of ambiguity, uncertainty, and anxiety, design and research at Salesforce became the leading force to bring big picture and clarity to the project, aligning a dozen cross-functional teams and making sure we were creating the right solutions from early stage ideas all the way to pushing code to production.

In this talk, Sophie will share the journey of how design and research at Salesforce push for large-scale innovation with limited resources at hand, and the lessons learned along the way.