Attendee Cohorts

Attending together means learning together

That’s the idea behind Rosenfeld Media’s attendee cohorts—small groups of about 10 conference attendees. With the help of facilitators, private Slack channels, and Zoom meetings, each cohort’s members:

  • Get to know each other
  • Establish common learning goals
  • Attend and discuss the conference together
  • Check in daily
  • Reconvene at the end of the conference to revisit their goals

Want to participate in a cohort? It’s free to Design at Scale 2021 ticket-holders, but space is limited and is first-come, first-serve. After registering for the conference, you’ll receive an email with details about joining.


Cohort #1, facilitated by Jacqueline Gordon and Andrew Heber
Cohort #2, facilitated by Maggie Yue and Vianka Aloras
Cohort #3, facilitated by Ilona Posner and Andrew Korf
Cohort #4, facilitated by Elena Naids and Nitya Nambisan
Cohort #5, facilitated by Kristen Ramirez and Melissa Visintin
Cohort #6, facilitated by Clara Balderas, Sandeep Chahal, and Andrei Urse
Cohort #7, facilitated by Nepunnee Birondo and Red Dolan
Cohort #8, facilitated by Changying (“Z”) Zheng and Anna Effort
Cohort #9, facilitated by Jasmine Toy add Cynthia Kaschub
Cohort #10, facilitated by Christian Crumlish and Lisa Lokshin
Cohort #12, facilitated by Bibiana Nunes and Sebastien Malo

What cohort participants are saying

The cohort experience was great—it created a human connection that usually lacks in conferences, virtual or not.”
—Inayaili L., Design Producer, GitHub

“Cohorts connected me with folks who are in a similar position at work, looking to learn similar things, and with more senior folks who could provide guidance and perspective.”
—Isabel F., Senior User Experience Designer, Motorola Solutions


Sounds interesting. How do I join a cohort?
Cohorts are available to DAS2021 conference ticket holders only. After registering, you will receive an email with information about joining.

How much does it cost to join a cohort?
There is no fee for participating in a cohort.

Who is participating in each cohort?
Each cohort’s participants are other conference attendees who want to attend the conference, make friends, and learn together.

What’s my role within a cohort?
If you’re participating in a cohort, you’re with peers you’ll want to get to know (and vice versa). And you’ll want to learn with them. Please be an active contributor to the chat discussion, react to the presentations, share relevant articles, and be supportive of each other. In two words: show up!

How should I behave in the cohort?
With the kindness and generosity that you’d like others to offer you. Remember that it’s easy to misinterpret what people say in a purely digital environment. Let your facilitator know if you need help or have concerns. And please familiarize yourself with our Code of Conduct so you know our principles for being together, and procedures if there is a problem.

Who are the cohorts’ facilitators?
Our facilitators are people like you who want to attend DAS2021 and who have volunteered to facilitate your cohort. Please help them by being an active and generous participant.

How do I get help?
Post a request in your cohort’s Slack channel, or in the #das-help Slack channel. Or email

What happens after our final wrap up meeting?
We’ll be in touch to find out how your cohort went and how we could improve on the idea. We also plan to keep cohorts’ private Slack channels open indefinitely, so you’ll be able to stay in touch with your cohort.