Rebecca Blakiston is a Senior User Experience (UX) Researcher at Ad Hoc, a company that improves digital services within government. Previously, she was a User Experience Strategist and Librarian at the University of Arizona. She has a decade of experience leading teams, conducting UX research, and advocating for data-informed, empathy-driven decisions. She wrote two practical guides for librarians: Usability Testing (2014) and Writing Effectively in Print and on the Web (2017). From 2018-2022, she was editor-in-chief of Weave: Journal of Library User Experience. You can learn more about Rebecca here.