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About Savina Hawkins

Reimagining Research

our Roadmap to Thriving—Not Just Surviving—in an AI-Augmented World

By Savina Hawkins

To be published: 2025

Reimagining Research will explore the transformative role of artificial intelligence in customer and user experience research. This book aims to equip researchers of all kinds with a deep understanding of AI by covering its history, essential terms, and core concepts. It will detail how AI is reshaping research methodologies, blending
quantitative and qualitative approaches, and introducing innovative ways to execute research methods. Emphasizing digestible metaphors, the book will guide readers in creating innovative workflows and adapting UX designs to meet rapid technological changes. Ultimately, it will empower researchers to move from a reactive stance to leading change, turning challenges into opportunities for growth.

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Reimagining Research will explore the transformative role of artificial intelligence in customer and user experience research. This book aims to equip researchers of all kinds with a deep understanding of AI by covering its history, essential terms, and core concepts. It will detail how AI is reshaping research methodologies, blending
quantitative and qualitative approaches, and introducing innovative ways to execute research methods. Emphasizing digestible metaphors, the book will guide readers in creating innovative workflows and adapting UX designs to meet rapid technological changes. Ultimately, it will empower researchers to move from a reactive stance to leading change, turning challenges into opportunities for growth.

Book notification
Sign up to be the first to know about new book releases, sales, events, and more!

Table of Contents

PART I: THE CHALLENGE AND ROADMAP

Chapter 1: SThe World Turned Upside Down
Chapter 2: Owning Our Destiny

PART II: BRIDGING VALUE SYSTEMS

Chapter 3: Follow the Money
Chapter 4: Understand The Systems
Chapter 5: Identify Opportunities

PART III: STEPPING INTO POWER

Chapter 6: Become Visible
Chapter 7: Communicate Strategically
Chapter 8: Own Your Impact

PART IV: REIMAGINING AUTHORITY

Chapter 9: Shape Your AI Partnership
Chapter 10: Build Practical Skills
Chapter 11: Master Your Tools
Chapter 12: Stay True to Yourself