Advancing Research is coming back in 2024 - and this time we're in-person!
Sponsor Session

The Digital Journey: Research on Consumer Frustration and Loyalty

This Event is Sponsored by

Session Details

What drives customers to take the first step in their digital journey? What friction can knock their journey off-kilter or end it completely?

We surveyed thousands of consumers after they visited websites across multiple industries to understand how digital experiences can make or break customer loyalty – and ultimately, your bottom line.

In this session, you’ll see the results of our research and a data-rich deep dive on why website visitors fail to complete their intended missions, the barriers that cause them to give up, and where they go after a bad digital experience.

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