Advancing Research is coming back in 2024 - and this time we're in-person!

The Digital Journey: Research on Consumer Frustration and Loyalty


This Event is Sponsored by

What drives customers to take the first step in their digital journey? What friction can knock their journey off-kilter or end it completely?

We surveyed thousands of consumers after they visited websites across multiple industries to understand how digital experiences can make or break customer loyalty – and ultimately, your bottom line.

In this session, you’ll see the results of our research and a data-rich deep dive on why website visitors fail to complete their intended missions, the barriers that cause them to give up, and where they go after a bad digital experience.