The Advancing Research 2021 program is—surprise!—research driven. Our curation team has interviewed a variety of industry thought leaders to identify important opportunities to advance the practice of research.
Researchers Thriving In The Organization
The common qualities shared by researchers draw us to the work, but what sets us apart from other disciplines in our organizations has an impact on how we co-exist and collaborate with them. The attributes that make us great at listening to users or finding meaning in vast swathes of data informs the expectations we set for ourselves and others and potentially our own career satisfaction and success. How might we stay true to our values and strengths while thriving in cultures that privilege a different set of survival strategies?View the program
Research as Applied and Evolving Practice
We’re great at listening and empathizing, but as we create design and tech solutions for the 21st century, our research practices must evolve. To develop strong research skills across our teams—and to become valued partners in our organizations—we must broaden our perspectives about human experiences to address a range of socially relevant problems. This track will explore the myriad ways we apply the practice of research, from rigorous methodology and measurement to outlining frameworks that are human-centric, as continuous evolution into experiences that reflect both innovation and inclusivity.View the program
Research Impacts the Organization
Impactful research must integrate the broadest and most diverse range of expertise, experiences, and perspectives across the range of user and customer experiences. How do we ensure that researchers know how to synthesize and connect the insights we generate with the strategic goals of the companies, leaders we work with, and equities for which we advocate—while not losing sight of human-centered values that brought us to the field in the first place?View the program