Now published: The Design Conductors by Rachel Posman and John Calhoun!

Intro to Content Design and AI

This interactive session will give a proven method for leveraging AI and a low-tech overview of how the commonly available AI technologies work. Learn how AI can be strategically applied in your content design workflows, specifically around crafting personas and journey maps for content requirements development. We’ll look at how to make the most of the technology, as well as how different types are limited, in ways that will improve your designs, even from incomplete data. Or if you’re blessed with good research, it provides a way to create more and richer journey maps than you’d ever have time for otherwise.

What you will learn

In this workshop you will learn how to:

  • Build interactive AI Simulations of Key Personas and an AI UX Assistant
  • Get productive with AI for creating superior content-centric journey maps
  • Set up your content strategy and user research to set your content apart in a world where everyone has AI tools
  • Navigate the inherent limitations in current AI tech that you need to be aware of