A design process is only as good as the people who run it, no matter how “efficient” the process claims to be. This talk will cover the circumstances of a case study and the strategies that took place to establish and maintain momentum on a product that didn’t have a direction. With the collaboration of a team in “flow,” the work seemed (sometimes unbelievably) natural, enabling and empowering everybody not only to trust each other, but also to trust themselves in their own decision making and their own exploration of their craft and strengths with mutual trust and respect.