Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy maps are effective tools to enhance understanding between product managers and UX professionals.
-
•
The large group exercise collected 259 sticky notes representing participants' insights and experiences.
-
•
Key challenges for product managers include competition, cross-functional collaboration, and effective prioritization.
-
•
User research is critical, yet often under-resourced in product management workflows.
-
•
Metrics play a crucial role in assessing the success and impact of product initiatives.
-
•
There is a need to prioritize strategic partnerships over siloed teamwork in organizations.
-
•
Transparency and communication are key to overcoming technical constraints and improving workflow.
-
•
There are a variety of ways to engage in productive discussions to enhance collaboration between teams.
-
•
Acknowledging shared challenges helps foster a collaborative culture and reduces defensiveness in teams.
-
•
The role of product managers often includes being success managers who engage directly with customers.
Notable Quotes
"We built a collective impacting map with participation from over 80 people."
"Many shared concerns about the fear that competitors are working harder than we are."
"It's crucial to understand how product managers are working within their teams and with stakeholders."
"User research activities are equally important as any design efforts."
"Product managers carry significant pressure for product success and initiative impact."
"We should design solutions to address the unspoken assumptions blocking our collaboration."
"This empathy map can act as a quick reference to understand the mindset of product managers."
"It's important to face these problems together and articulate them clearly."
"Workshops like this one are not just exercises, but vital tools for understanding inter-team dynamics."
"We need to constantly evaluate how effectively we're communicating and collaborating with our teams."
















More Videos

"Having that back office support made it much easier to convince new researchers to join the team."
Veevi RosensteinBuilding for Scale: Creating the Zendesk UX Research Practice
January 8, 2024

"The user simplifies their job by selecting a single option while benefiting from a complex set of instructions."
Trisha Causley[Demo] Complexity in disguise: Crafting experiences for generative AI features
June 5, 2024

"Continuous building and sharing of knowledge across teams will strengthen our design practices."
Michael LandEstablishing Design Operations in Government
February 18, 2021

"The expertise in the wisdom lies in the community."
Victor UdoewaBeyond Methods and Diversity: The Roots of Inclusion
March 26, 2024
"When I got there in very late, oh seven, there was about 28 people. There's about 60 now."
Discussion
June 9, 2017

"You can change the time zone on Rosenfeld Media's website."
Bria AlexanderOpening Remarks
January 8, 2024

"Finding a single source of truth is extremely hard due to the plethora of execution tools."
Aurobinda Pradhan Shashank DeshpandeIntroduction to Collaborative DesignOps using Cubyts
September 9, 2022

"Document everything in language that everyone can understand, not just design speak."
Jacqui FreyScale is Social Work
March 19, 2020

"I'm in the accessibility field, but I also have some certifications to show I know my stuff."
Elana Chapman Li Wen Huang Divyen Sanganee Annabel WeinerGetting started with accessibility research
February 20, 2025