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Summary
John Maeda is famous for many things, including the annual Design in Tech Report. In this session, he and community co-curator Alison Rand dive into section 2 of the report and discuss Design Org maturity and how that relates to culture, talent, leaders, systems, and operations.
Key Insights
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Design culture relies heavily on leadership
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Scaling design requires a shift in mindset and tools
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Economic justification of design is increasingly necessary
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Teamwork and collaboration are vital in driving change
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Design operations is crucial for mature companies
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Understanding computation is essential for modern design
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Inclusion should be prioritized in design and technology
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The complexity of design operations often stems from people problems rather than technical issues
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Customer experience should be approached holistically
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Design professionals must focus on supporting others to facilitate change.
Notable Quotes
"I realized that design Ops could solve the problem of scaling design in organizations"
"The biggest problems in design are people problems"
"Art school doesn't teach you anything about making money"
"There's no single source of truth for designers like there is for developers"
"If you start from the fact that design is often subordinate, it complicates its growth"
"You need respect to get respect"
"Acceptance of change is not a natural instinct; it runs counter to survival"
"If you can keep in mind that failure is possible, you can go into change efforts with a better perspective"
"The job of someone in operations is to support a lot of people, but it can lead to letting someone down"
"If you prioritize diversity, you must also be open to dialogue outside of your own experience."
















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