Announcing The User Experience Team of One (2nd edition)!

Business Thinking for UXers

What you’ll learn

UX researchers and designers have powerful tools for understanding people, but their training often lacks key skills needed to navigate and influence the business environments in which they work. This workshop will give you the business acumen you need to amplify your impact within your own organization or your clients’ organizations. Covering the fundamentals of finance, organizational structure, and strategy, you’ll learn the tools and frameworks that drive business thinking and decision making, and learn to be a better interlocutor between traditional business functions and your own function or department.
You’ll leave the workshop with:

  • Foundational knowledge of business principles
  • An understanding of how UX can be best positioned in relation to—not siloed from—the larger organization and its cross-functional teams
  • A clear perspective on how UX can help define and meet enterprise business goals


  • Cultivating a business mindset in UX (30 min)
  • Deepening empathy for the enterprise (30 min)
  • The meaning and significance of key financial indicators (1 hr)
  • The anatomy of an organization’s structure (1 hr)
  • The building blocks for identifying and formulating corporate strategy (1 hr)
  • Reframing our UX practices with a business mindset (1 hr)
  • Optimizing cross-functional collaboration to meet enterprise goals (30 min)
  • Wrap-up and group discussion (30 min)


  • Techniques for thinking on your feet as you deal with difficult conversations in the moment
  • Techniques for preparing for tough conversations to set yourself up for success
  • Techniques for specific types of conversations typical to UX projects and processes
  • Framework for assessing the obstacles preventing you from reaching productive conclusions