About Rosenfeld Media

Our Company

We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.

As UX becomes mission critical for more industries, organizations, and people, we expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design. Here are the ideas that are driving Rosenfeld Media:

We don’t publish books; we publish expertise.

We started with books, expanded to teaching and consulting, and continue to explore new ways to get you the best UX expertise. We’re format-agnostic; we just want to make sure you have what you need in the ways you need it.

We try to make sense of user experience.

User experience is an overwhelmingly large, dynamic field. Like you, we’re trying to make sense of it. Identifying experts and publishing a library of books is our effort to define user experience and make its incredible value more accessible for you.

We take our own advice.

We’re very serious about the experience we deliver to you—from our highly-rated customer serviceand award-winning book covers, to the value of our Twitter feed, and even the experience of the UX bookmobile we push around at conferences.

We want to be an indispensable part of the conversation.

The best outcomes are driven by discussion, not monologue. Regardless of its format, we strive to make our expertise generate momentum in the user experience community’s dialogue.

We do what we do by staying small and nimble.

What it means to be an expertise-centric business is different from what it was five years ago—and from what it will be in five years. We see ourselves as infrastructure—and just enough—to make sure the best UX expertise gets to market in the ways that make sense today.

We don’t do things a certain way because they’ve always been done that way.

It’s become incredibly easy and inexpensive for organizations to experiment, make mistakes, and learn from them. So there’s no excuse for being held hostage by legacy systems and thinking. We’ll keep trying out new ideas so we can do our best at providing UX expertise.

We’re truly convinced that good UX will make the world a better place.

User experience humanizes technology and information—and Rosenfeld Media helps people all over the world create better user experiences.

Our Team

  • lou-square

    Lou Rosenfeld

    Publisher

  • karen-square

    Karen Corbett

    Operations Manager

  • elaine-square

    Elaine Matthias

    Business Development

For Book Clubs

Help for Book Clubs

For more reasons than you can shake a stick at, we adore book clubs. And we’re thrilled when a club selects one of our books to read and discuss.

If you’re a book club organizer, please let us help! Get in touch and we’ll:

  • Send you a code for a whopping 30% discount for you to share with your book club members
  • Send you a complimentary copy of the book (paperback and ebook versions to US-based clubs, ebooks only outside the US)
  • Cajole (if you like) the author into joining the discussion via Skype or equivalent; they’re usually quite willing!

Please complete this short form so we can help out. And let us know if there’s anything else we can do to help.

For Prospective Authors

Question: Why publish with Rosenfeld Media?

Answer: We help you write a better book.

  • First rule of writing a book: Find the publisher that already reaches the same people that you want to reach. Rosenfeld Media was created to serve the user experience community.  Take a quick look at who writes for us and what they write about, and it’ll confirm our UX credentials.
  • Rosenfeld Media’s publishing approach is designed to engage with the UX community while a book is being written and after it’s published. It starts by working closely with our publisher, who happens to be a best-selling UX author, on your proposal. Then our incredible advisors tell us how to improve your proposal. Hours after you sign a contract, we create a “book-under-development” web site for you (example), so you can begin engaging and sharing content with the community. And of course we bring in an ace team of editors to make sure your writing sings. We’re here to help you try out new ideas, test them as you go, and refine them with input from exactly the people you’re trying to reach.
  • Our business was built from the start upon UX principles. We’ve conducted extensive research and user testing on prototypes of our books’ designs, and continue to fine-tune them based on feedback from readers. We sell most of our books directly—cutting out retailers, distributors, and other middlemen—which results in a regular, direct dialogue with the people who read our books and use our site. That’s why you’ll know that your readers are not only having a good experience with your book, but also with your publisher.
  • Our books are beautiful. We don’t mess around—each title has a four-color interior. Each is lovingly printed on high-quality paper with sewn bindings. Each has a fantastic cover crafted by a rock star designer, and they’re already winning awards. And each comes out digitally—in screen-optimized PDF format, printer-optimized PDF format, EPUB format for your iPhone or Sony Reader, and MOBI for Kindle. All digital formats are DRM-free.

Answer: We help you better promote your book.

  • Because of our unsurpassed visibility and reach within the UX community, we get you in front of the field’s influential leaders before you even sign a contract. When you do sign, we include a joint marketing plan in the contract. Your book-in-development site will be manna for search engine optimization. We tweet your blog posting and get the word out about your conference presentations. And due to our ongoing involvement in the UX community, your book gets pre-publication promotion that you cannot get elsewhere.

Answer: We pay you more.

  • Our royalties are higher than what you’d get elsewhere. And they’re worth more because—thanks to our cutting out the middleman—our margins are much better than those of traditional publishers. And thanks to our effective targeting and better margins, we can take on narrowly focused books that other publishers don’t think will sell enough copies to be profitable.

Answer: We’re easier to work with.

  • We’re UX practitioners, just like you. We know what it’s like to write a book for this community, and we’ve geared our entire development process around helping overcome the typical challenges that make it hard for part-time authors like you to be successful in producing and promoting a great book.
  • Our model makes more sense because we straddle the sweet “middle” spot of publishing. You won’t deal with the bureaucracy and old school approach of a traditional publishing company. And you won’t have to invent an entire editorial and publishing platform for one title. We do all those things for you, while remaining small and nimble enough to respond to the changing worlds of UX and publishing.
  • Plus, you know, we’re cooler and more fun.

Ready to pitch us?

Submit your proposal using our simple proposal questionnaire.

 

For Event Organizers

If you organize community events—whether a huge annual conference or an informal meetup at the local bar—you’re one of the true heroes of our field.

May we help by being an in-kind sponsor for your next event? We help over 100 UX-related and other events each year by:

  • Providing complimentary copies of our books—ideal to raffle off at your event, or use as registration incentives, or reward volunteers
  • Offering a custom discount code—good for 20% off any of our books—to share with your event’s attendees
  • Promoting your event to the 75,000+ people who follow us on Twitter

Sound good? Just complete this brief form, and we’ll take care of the rest. Or contact us with other ideas or suggestions.