About Rosenfeld Media

Our Company

We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.

As UX becomes mission critical for more industries, organizations, and people, we expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design. Here are the ideas that are driving Rosenfeld Media:

We don’t publish books; we publish expertise.

We started with books, expanded to teaching and consulting, and continue to explore new ways to get you the best UX expertise. We’re format-agnostic; we just want to make sure you have what you need in the ways you need it.

We try to make sense of user experience.

User experience is an overwhelmingly large, dynamic field. Like you, we’re trying to make sense of it. Identifying experts and publishing a library of books is our effort to define user experience and make its incredible value more accessible for you.

We take our own advice.

We’re very serious about the experience we deliver to you—from our highly-rated customer service and award-winning book covers, to the value of our Twitter feed, and even the experience of the UX bookmobile we push around at conferences.

We want to be an indispensable part of the conversation.

The best outcomes are driven by discussion, not monologue. Regardless of its format, we strive to make our expertise generate momentum in the user experience community’s dialogue.

We do what we do by staying small and nimble.

What it means to be an expertise-centric business is different from what it was five years ago—and from what it will be in five years. We see ourselves as infrastructure—and just enough—to make sure the best UX expertise gets to market in the ways that make sense today.

We don’t do things a certain way because they’ve always been done that way.

It’s become incredibly easy and inexpensive for organizations to experiment, make mistakes, and learn from them. So there’s no excuse for being held hostage by legacy systems and thinking. We’ll keep trying out new ideas so we can do our best at providing UX expertise.

We’re truly convinced that good UX will make the world a better place.

User experience humanizes technology and information—and Rosenfeld Media helps people all over the world create better user experiences.

Our Team


  • Lou Rosenfeld


    Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing). Lou spent most of his career in information architecture consulting, first as founder of Argus Associates and later as an independent consultant. He co-founded the Information Architecture Institute and the IA Summit, the user experience network. And he does know something about publishing, having edited or co-authored five books, including the IA “bible,” Information Architecture for the World Wide Web, and Search Analytics for Your Site.

  • Ed Rosenfeld


    Ed Rosenfeld is a principal in and COO of Rosenfeld Media.

    Ed is a serial entrepreneur and expert in helping family and other closely-held businesses achieve profitable growth and transitions. From an early start in businesses, including selling seeds and Fuller Brush door-to-door, Ed moved up to furniture rental and retail, real estate investing, investment management, and consulting with manufacturers, real estate, retail, metals, and media companies on innovation, profitability, growth and taxation. Along the way he spent 15 years as CEO of the Rosenfeld family business, which was sold to Berkshire Hathaway in 2003. He is a Black Belt in Innovation Engineering, which is based on lean manufacturing principles, and has taught entrepreneurship at Rutgers University. Ed graduated from Columbia University with degrees in Anthropology.

    He pleased to be working with Rosenfeld Media’s smart and motivated team members, and is having a wonderful time meeting interesting and empathetic members of the user experience design community.

  • Karen Corbett

    Operations Manager

    Karen has provided the highest level of service to Rosenfeld Media’s customers since coming on board in 2008; if you’ve ever needed help with an order, it’s likely that Karen has taken care of you directly. As she’s helped the company grow, her own role has expanded; she is now responsible for ensuring that all of our non-editorial operations run smoothly. Karen has worked in both the financial and legal services industries, as well as in theatrical stage management. She has a Masters of Science degree in Information Management from Syracuse University, and has been organizing information and people her entire life.

  • Michelle Kaplan

    Director of Business Development

    Michelle has over 15 years’ experience in providing integrated advertising solutions to industry influencers in companies of all sizes in the fine art, housewares, travel and fine jewelry verticals. She has also provided SEO and SEM digital advertising solutions to businesses throughout the Midwest and Northeast US.

    From off-the-shelf to highly tailored solutions, Michelle has worked closely with a wide variety of clients through her tenure at The Nielsen Company, among others, helping them differentiate their corporate brands and services in competitive markets. She can be counted on for her knowledge, skill, interest and formidable ideas that help executives grow their businesses.

  • Marta Justak

    Managing Editor

    Marta graduated from Duke University with a liberal arts degree, double-majoring in U.S. History and Comparative Area Studies (Far East and Latin America), which gave her a solid background for her future career in publishing. She’s worked in all facets of the media, including television, radio, newspapers, magazines, and books—mostly as a writer and editor, but also as an associate publisher and literary agent.

    Marta has been a book packager for the past 13 years producing books for publishers, which involves working with authors to write the book and supervise development editing, copy editing, layout, design, proofreading, and indexing. She has produced hundreds of books, including children’s books for Grolier, as well as a multitude of computer and business books for such well-known companies as Thomson, Pearson, Wiley, Elsevier, Macmillan, Cengage, Peachpit, and Rosenfeld Media.

  • Stephanie Zhong


    Stephanie joined Rosenfeld Media in 2015 as a part-time storyteller and is responsible for shaping content strategy and editorial content to build stronger relationships with our customers and community. She first worked with Rosenfeld Media in 2009 as a developmental editor on Lou’s book Site Search Analytics. Her well-rounded, 20+ year career spans digital strategy, online media, UX research, product development, marketing, graphic design and finance. She’s developed digital content for end users at Planned Parenthood and WebJunction, and drove content, UX and product development at Teach For America and two other startups. Her blog Fabulously Green was one of the first blogs to cover modern eco-friendly architecture, design and fashion and at its peak had 100,000 unique visitors a month (pre-Twitter). She calls Los Angeles home but always has her passport ready for her next travel adventure. Her love of bacon is out rivaled only by love for her husband and two boys.

Editorial Board

  • Abby Covert

    Abby Covert is an independent information architect in New York City. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way.

    She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture content with those working within the design and technology communities. She is the author of “How to Make Sense of Any Mess” a book about information architecture for everybody.

    She teaches information architecture at The School of Visual Arts. She is also the current president of the Information Architecture Institute, a global non-profit membership organization focused on empowering IA leadership, currently serving members in 73 countries.

  • Andy Polaine

    Andy Polaine

    Dr. Andy Polaine is a service and interaction design consultant, writer and educator. Involved in interaction design since the early 90s, he was co-founder of the award-winning new media group, Antirom, in London. He has been a creative producer at Razorfish, UK and was Interactive Director at Animal Logic, Sydney. Andy was head of the School of Media Arts at The University of New South Wales, Sydney before moving to Germany, where he now lives. He holds a PhD from the University of Technology, Sydney in which he examined the relationship between play and interactivity.

    Andy divides his time between heading the Service Design specialism on the MA Design and BA Design Management, International at the Lucerne School of Art and Design in Switzerland and his work as a consultant and writer. He has written over 160 articles and papers and co-authored the Rosenfeld Media book, Service Design: From Insight to Implementation. His personal site is Playpen and can be found on Twitter as @apolaine.

  • Boon Sheridan

    Boon Sheridan

    Boon loves solving problems and sharing stories. He brings over 15 years of design and strategy experience to life in words, pictures, personas, maps, flows, workshops, and the occasional voice-over. As a card-carrying geek, Boon hates duplicating efforts. Over the years he’s taken apart the way he and his teams work, found common goals and mapped where overlaps occurred. Now he adds a pinch of audience needs and content models into persona dimensions, sprinkles site goals and structure into editorial plans and sleeps much better at night.

    Over the years he’s crafted content strategies for financial services, developed design cookbooks for insurance companies, designed applications for hotel giants, created customer journeys for entertainment powerhouses, and helped startups clarify their vision and ideas.

    He’s spoken about UX and design at places like EuroIA, MidwestUX, The MIMA Summit, UCLA and more. He holds a BA in English Literature from Wheaton College and has a “to read” stack that seems to get smaller.

  • Dave Malouf

    Dave Malouf is a Principal Experience Strategist at HP Enterprise in their Helion Cloud unit. Dave’s career has spanned a host of contexts as a facilitator in the creation of digital products and services.He is a community leader in the UX world as both one of the founders of the Interaction Design Association and currently the leader of the annual Interaction Design Education Summit. He is a conflicted soul who loves both his family and being able to travel the world experiencing as much new as possible.

  • Sarah Wachter-Boettcher

    Sara Wachter-Boettcher

    Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready.

    She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward.

    Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she’ll be speaking next on Lanyrd.

  • Steve Krug

    Steve Krug

    Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with more than 300,000 copies in print.

    Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

    The books were based on the 20-plus years he’s spent as a usability consultant for a wide variety of clients, such as Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

    His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”), is based in Chestnut Hill, MA.

    Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of “Law and Order”.

  • Whitney Quesenbery

    Whitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter.

    Her first two books—Storytelling for User Experience: Crafting Stories for Better Design (with Kevin Brooks for Rosenfeld Media) and Global UX: Design and research in a connected world (with Daniel Szuc)—help practitioners keep users in mind throughout the creative process.

    She’s also passionate about civic design. As co-director of the non-profit Center for Civic Designwith Dana Chisnell, she works with election officials on usability and design of ballots and other election materials. They publish the popular Field Guides to Ensuring Voter Intent, which provide researched guidelines in a handy pocket format. Their work is funded by the MacArthur Foundation, the James Irvine Foundation, and the National Science Foundation.

    Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway, learning about storytelling from some of the masters.

For Event Organizers

If you organize community events—whether a huge annual conference or an informal meetup at the local bar—you’re one of the true heroes of our field.

May we help by being an in-kind sponsor for your next event? We help over 100 UX-related and other events each year by:

  • Providing complimentary copies of our books—ideal to raffle off at your event, or use as registration incentives, or reward volunteers
  • Offering a custom discount code—good for 20% off any of our books—to share with your event’s attendees

Sound good? Just complete this brief form, and we’ll take care of the rest. Or contact us with other ideas or suggestions.


For Book Clubs

Help for Book Clubs

For more reasons than you can shake a stick at, we adore book clubs. And we’re thrilled when a club selects one of our books to read and discuss.

If you’re a book club organizer, please let us help! Get in touch and we’ll:

  • Send you a code for a whopping 30% discount for you to share with your book club members
  • Send you a complimentary copy of the book (paperback and ebook versions to US-based clubs, ebooks only outside the US)
  • Cajole (if you like) the author into joining the discussion via Skype or equivalent; they’re usually quite willing!

Please complete this short form so we can help out. And let us know if there’s anything else we can do to help.

For Prospective Authors

Question: Why publish with Rosenfeld Media?

Answer: We help you write a better book.

  • First rule of writing a book: Find the publisher that already reaches the same people that you want to reach. Rosenfeld Media was created to serve the user experience community.  Take a quick look at who writes for us and what they write about, and it’ll confirm our UX credentials.
  • Rosenfeld Media’s publishing approach is designed to engage with the UX community while a book is being written and after it’s published. It starts by working closely with our publisher, who happens to be a best-selling UX author, on your proposal. Then our incredible advisors tell us how to improve your proposal. Hours after you sign a contract, we create a “book-under-development” web site for you so you can begin engaging and sharing content with the community. And of course we bring in an ace team of editors to make sure your writing sings. We’re here to help you try out new ideas, test them as you go, and refine them with input from exactly the people you’re trying to reach.
  • Our business was built from the start upon UX principles. We’ve conducted extensive research and user testing on prototypes of our books’ designs, and continue to fine-tune them based on feedback from readers. We sell most of our books directly—cutting out retailers, distributors, and other middlemen—which results in a regular, direct dialogue with the people who read our books and use our site. That’s why you’ll know that your readers are not only having a good experience with your book, but also with your publisher.
  • Our books are beautiful. We don’t mess around—each title has a four-color interior. Each is lovingly printed on high-quality paper with sewn bindings. Each has a fantastic cover crafted by a rock star designer, and they’re already winning awards. And each comes out digitally—in screen-optimized PDF format, printer-optimized PDF format, EPUB format for your iPhone or Sony Reader, and MOBI for Kindle. All digital formats are DRM-free.

Answer: We help you better promote your book.

  • Because of our unsurpassed visibility and reach within the UX community, we get you in front of the field’s influential leaders before you even sign a contract. When you do sign, we include a joint marketing plan in the contract. Your book-in-development site will be manna for search engine optimization. We tweet your blog posting and get the word out about your conference presentations. And due to our ongoing involvement in the UX community, your book gets pre-publication promotion that you cannot get elsewhere.

Answer: We pay you more.

  • Our royalties are higher than what you’d get elsewhere. And they’re worth more because—thanks to our cutting out the middleman—our margins are much better than those of traditional publishers. And thanks to our effective targeting and better margins, we can take on narrowly focused books that other publishers don’t think will sell enough copies to be profitable.

Answer: We’re easier to work with.

  • We’re UX practitioners, just like you. We know what it’s like to write a book for this community, and we’ve geared our entire development process around helping overcome the typical challenges that make it hard for part-time authors like you to be successful in producing and promoting a great book.
  • Our model makes more sense because we straddle the sweet “middle” spot of publishing. You won’t deal with the bureaucracy and old school approach of a traditional publishing company. And you won’t have to invent an entire editorial and publishing platform for one title. We do all those things for you, while remaining small and nimble enough to respond to the changing worlds of UX and publishing.
  • Plus, you know, we’re cooler and more fun.

Ready to pitch us?

Submit your proposal.