Why UX and Marketing Need to be Closer Together

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Session Details

Marketing has evolved. The once billboard-dominated industry has been consumed by our global transition to digital. Almost everything can now be done online, and with that has come huge changes. Not only are we spending our advertising dollars differently, we’re also building, developing, and iterating on our products and web experiences differently. Throw in the invention of another X – CX (Customer Experience), and we now have a world where lines are becoming more blurry as marketing teams move closer to product, design, and research teams.

In this session, we’ll talk about why UX and marketing need to be more aligned, what each area of expertise brings to the party and why there is a case for a new role, the “UX Marketer.” We’ll also explore what you think the key skills are for the modern day UX researcher and what they can learn from marketing.

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