Not Your Ordinary Re-Brand: Design’s Path to Driving Customer Obsession at Best Buy

Session Details

In 2018, Best Buy re-branded. The impact of this otherwise ordinary corporate event went far beyond getting a spiffy new logo and a custom font. This talk will tell the story of how our effort to re-brand kicked off a profound cultural transformation at the company. It will cover:

  • How rolling out the brand led to the creation of a CX vision that helped make it real for each of our 125,000 employees
  • How this catalyzed the need to centralize our experience design organizations into a unified force
  • How the company continues to use the guiding behaviors created in the rebrand to enable experiences our customers and employees will love