The digital age continues to impact every level of financial services. Evolving technologies have created informed, tech-savvy customers and placed the customer experience (CX) at the top of the priority list.
Join our session and learn how The Head of UX Research at Charles Schwab has been accelerating UX research activities to gain a pulse on how to improve customer experience.
In addition, learn how to:
- Segment your audience to provide personalized experiences
- Break down UX and Product team silos, and drive research activities for product enhancements and innovations that suit customer needs
- Establish a fool-proof system to withstand crisis