Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise

Session Details

Melinda started her career as an in-house creative consultant, often feeling frustrated with her agency partners who “just didn’t get it”. She went on to spend 10 years working in agencies with large enterprise clients—until she “went client-side” again, this time with a little more perspective on the agency-enterprise relationship.

Melinda will talk about the ways culture, tools and skills differ between enterprise and agency teams, and how those differences manifest themselves in the working relationship. She’ll also discuss ways agencies and enterprises can bridge the gap by using their differences to equal advantage.