Selene De La Cruz is an experienced UX writer and community builder. She founded NYC’s only Meetup for UX product content professionals, which now has over 1.5k members and consistently draws expert speakers from around the US. A veteran of the NYC advertising world, she helped establish Content Strategy and UX Writing practices for her clients’ brands. Currently, Selene is a Content Design Manager at Mastercard, where she spends her days collaborating on end-to-end solutions that are changing the way people transact and interact across the globe.