Optimal Workshop helps you put people at the heart of decisions. Teams at Uber, Capital One, and IBM use Optimal Workshop to transform insights into action. Test, recruit, and analyze all in one platform, and make data-driven decisions with confidence.
We asked Karl Madsen, Creative Director at Optimal Workshop, some questions that get at the heart of why they’re passionate about enterprise design and design operations, what it’s like to work at Optimal Workshop, and what makes their products and services special to enterprise professionals.
CRUX is a digital magazine focused on all things UX, user research, design and collaboration, written by Optimal Workshop as well as a constantly evolving team of contributors and the brightest minds from the community. You’ll find actionable insights, unique perspectives and a sprinkling of other great ideas and tips.