Edward Cupps
Principal User Experience Designer, Workiva

Edward is currently Principal UX Designer at Workiva with 25 years of professional experience in various UX leadership roles, from individual contributor to management and back again. He currently focuses his UX leadership efforts in fostering discovery and designing growth solutions in new markets, working closely with Workiva’s research, product, engineering, and marketing leadership. Edward’s passion is in learning and teaching multidisciplinary design processes and methods, most recently embracing the remote methods and tools critical for today’s working ecosystem. He teaches these techniques as a Lecturer of Design at Iowa State University, as well as applies them in his Workiva role to help level up diverse, creative, and highly engaged product teams.