Design Your Design Organization

As design organizations scale, they go through distinct phases of evolution, requiring new structures, roles, and practices. Drawing on experiences supporting a wide variety of design organization sizes and types, this workshop provides the tools and frameworks you’ll need to maintain optimal effectiveness at each stage of your organization’s development.
Topics addressed:

  • Organizational Models for Design
  • Organizing Principles for Design Teams
  • Design in the Broader Organization
  • Establishing Design Culture
  • Role Definition, Skills Taxonomy, and Scope of Influence
  • Maintaining Quality and Productivity
  • The Business Value of Design
  • Team Leadership
  • Levels Framework / Career Ladders
  • People Management for Designers
  • Establishing a DesignOps and Design Program Management Practice


Peter Merholz
Chief Humanist, Humanism at Scale
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