Theme 2: Excellence in Our Craft

User research as a discipline is still in its infancy, with much to learn—from adjacent fields, our roots in the social sciences and HCI, and those emerging voices advocating for new practices. To defend against the swingeing contractions like those which have plagued our field in recent years, we need to ensure that the human insight we craft is undeniable in rigor and richness, and indispensable in how it tells this story. The talks on day two will challenge us to advance the methods we use and the way we communicate insights, based on non-extractive and transformative approaches. Our speakers will push you to reconsider the core foundations of our craft in order to achieve excellence in our day-to-day work, advance the ways in which we do research, and prepare ourselves for a future where, now more than ever, we must mature.