Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

As the first-ever user researcher at McKinsey, Megan Blocker pioneered the practice of UXR at the firm, establishing and growing the team to more than 50 researchers, data analysts, and data scientists. But “growing up” as a user researcher in management consulting meant she was unburdened by many of the expectations researchers face in more traditional contexts – instead, she was able to combine the best of management consulting with research and design practices to break barriers for how and where research was applied.

In her talk at Advancing Research, she’ll share how she applied core management consulting practices to her research work and how those same practices can help you succeed from study to study as well as when scaling research across your organization.