Meet Oren Friedman, CEO and Co-Founder of Rally

March 8, 2024

We are lucky to have so many wonderful sponsors of this year’s Advancing Research conference–and we thought you might like to get to know them better! We’ve asked all of them some questions that get at the heart of why they’re passionate about user research and ResearchOps, what it’s like to work with them, and what makes their products and services special to research professionals.

Rosenfeld Media: Why are you sponsoring this year’s Advancing Research?

Oren Friedman:
We strongly believe in the value of User Research and Research Ops and care deeply about the important conversations happening in this industry. Advancing Research provides a unique opportunity to come together as a community and work toward a future where User Research and ReOps are valued and seen as key partners in every organization.

Rosenfeld Media: What excites you about research and/or research operations?

Oren Friedman:
We believe Research and Research Operations are central to crafting products and services that truly resonate with users – a goal that should extend to every corner of an organization. Research Operations forms the foundation for organizations that genuinely value customer insights and aspire to create user-centered products and services. We think the future is incredibly bright and we’re excited more teams need to run research at scale.

Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?

Oren Friedman:
Rally’s User Research CRM empowers teams to talk to and get quality insights from their real users without disjointed tooling and spreadsheets. Our CRM provides a centralized hub for User Research that safely stores participants and their data, streamlines the research process, and elevates the impact of User Research.

Rosenfeld Media: What else should our community know about you?

Oren Friedman:
We’re a company of humans building a product for humans. We care deeply about the Research and ReOps community and are excited to meet so many more members of this community in person!

View Rally’s sponsor page for more information.