Meet the Alida Team

February 28, 2024

We are lucky to have so many wonderful sponsors of this year’s Advancing Research conference–and we thought you might like to get to know them better! We’ve asked all of them some questions that get at the heart of why they’re passionate about user research and ResearchOps, what it’s like to work with them, and what makes their products and services special to research professionals.

Rosenfeld Media: Why are you sponsoring this year’s Advancing Research?

Alida Team:
Alida works with research and insight professionals from the world’s leading brands to help elevate the impact of their work and the value they drive from their programs. Sponsoring Advancing Research 2024 is a great opportunity to share the latest UX research trends and showcase how the most innovative brands leverage community-centered research programs to accelerate and enhance their business.

Rosenfeld Media: What excites you about research and/or research operations?

Alida Team:
Alida believes that customers are the ultimate source of truth, so what excites us about research is that it empowers businesses to solve problems and identify opportunities by understanding customers’ needs and preferences. This helps companies make better decisions, driving long-term customer loyalty and growth by providing better experiences and better products.

We are also excited about technology’s transformative impact on research and are passionate about helping businesses unlock the full potential of their research programs through innovative technology solutions that make driving value quick and easy.

Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?

Alida Team:
Alida is a community-centered research platform.

To stay competitive, build lasting relationships, and drive business value, companies need a research and insights platform that delivers fast and reliable customer feedback at scale.

Alida’s community-centered approach to research delivers:

  • Reliable Data & Insights – Consistent and reliable insights that regularly exceed 50% audience response rates.
  • Scale – Test and validate with broader representative audiences without constraints.
  • Speed – Agility and faster speed to insights to achieve a better ROI.
  • Operational Efficiency – Break down data silos, streamline research operations, and reduce cost.

Rosenfeld Media: What else should our community know about you?

Alida Team:
Alida’s platform enables UX teams to design, build, and iterate faster by leveraging direct access to an always-on panel of vetted and opted-in users. Rapidly surface friction, de-risk decisions, and validate changes through qualitative and quantitative research methods – all within a single platform.

From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders – Alida’s centralized research platform has you covered for every phase of your research program.

View Alida’s sponsor page for more information.