Jill Fruchter is a user researcher and customer experience consultant with 20+ years experience helping companies such as Blue Apron, Etsy and The New York Times solve real problems by staying close to their customers. She is expert at using mixed methods research and analytics to support the development and design of physical products, digital experiences, and the end-to-end journeys that bring them together. She received her BA from Wesleyan University with a joint major in Psychology and Sociology and MLS in Information & Library Science from Pratt Institute. She currently splits her time between Brooklyn and the Catskills.