During this talk, the audience will be guided to reflect upon the common innovation approaches we have used in recent years, and be inspired to step into the future of the innovation landscape.

A cultural approach will be introduced that focuses on the importance of combining local and global cultural perspectives to give broader and deeper understandings of the breadth and depth of human experience.

Adopting such an approach supports the design of products and services that are accessible to real people from diverse backgrounds and cultures.